Latest stories

  • The Rise of Phygital Beauty

    In the whirlwind of the past few years, navigating a virtual-first world has become the new norm. Alongside this shift, we’ve witnessed a seismic transformation in how consumers interact with beauty products, thanks to the meteoric rise of e-commerce and social commerce. While the charm of in-store shopping remains, there’s an undeniable appeal to the […] More

  • Dior’s Iconic Miss Dior Gets a Modern Makeover

    In the world of fragrances, few scents hold the iconic status of Miss Dior. For over seven decades, it has been the olfactory embodiment of elegance and sophistication, capturing the essence of femininity with each spritz. Now, courtesy of Francis Kurkdjian, Dior’s esteemed perfume creation director, Miss Dior is presenting a bold new scent that […] More

  • The Ordinary Introduces New Retinoid Formula for Radiant Skin

    In the skincare industry, The Ordinary has become synonymous with innovation, continuously endeavoring to provide scientifically backed solutions that meet the needs of various skin types and preferences.With the recent launch of their latest retinoid formulation, Retinal 0.2% Emulsion, the brand has once again pushed the boundaries of skincare technology. Retinoids have long been heralded […] More

  • Celine Beauté Introduces Le Rouge Triomphe Stick

    The Fall 2024 launch of Le Rouge Celine 01 Rouge Triomphe Stick marks a significant stride in the fusion of luxury beauty and clean, sustainable formulas. Comprising 89% natural origin ingredients, this product is not merely a lipstick but a testament to Celine’s commitment to performance, comfort, and clean beauty. The formula boasts attributes of […] More

  • Best Beauty Looks at the 2024 Oscars

    As Hollywood’s elite grace the iconic carpet, their meticulously crafted beauty looks steal the spotlight, setting trends and inspiring awe. From radiant complexions to daring hairstyles, the best beauty looks of the evening effortlessly marry sophistication with innovation Zendaya‘s makeup exuded an air of freshness and sophistication, characterized by warm-toned colors that beautifully complemented her […] More

  • Breaking the Norm: The Return of Colorful Mascara

    Embrace the vibrant world of makeup with the return of colorful mascara, bringing back the reminiscent vibes of the 2000s. This spring, a wave of makeup artists and influencers are boldly embracing the trend, donning lashes coated in hues of blues, violets, deep reds and pinks. With numerous brands presenting their own iterations, the makeup […] More

  • Fresh-Face and Big Sunglasses at Isabel Marant FW24

    In Isabel Marant‘s Fall/Winter 2024 collection, the runway was graced by strong women adorned in layers of knits, leathers, and shearlings, presenting an extreme rendition of Marant’s signature silhouette. This exploration of Marant’s iconic pieces is finely tailored to embody the rough-meets-sexy mood of the season. The patinas of sun-kissed suedes and the imposing jewel […] More

  • Whimsical Lashes at MAITREPIERRE’s FW24

    The makeup look for MAITREPIERRE‘s “Less & More” collection epitomizes a fresh and natural aesthetic, enhancing the models’ features while maintaining a skin-like finish. Ruby Mazuel‘s collaboration with French brand EMBRYOLISSE ensures that the foundation provides a flawless yet breathable coverage, accentuating the skin’s natural texture. Well-hydrated lips complement the overall look, adding a subtle […] More

  • Crystal Piercings Steal the Show in Germanier Fall Winter 24 Collection

    The makeup looks by Patrick Glatthaar for Germanier‘s “Les Épineuses” collection were a testament to youthful radiance and understated elegance. Models emerged from the makeup chair with a subtle glow and dewy skin, evoking a sense of youthful vitality that complemented the ethereal aesthetic of the collection. The focus of the makeup was undeniably on […] More

  • Bella Hadid’s Mystery Beauty Brand Orebella

    Bella Hadid‘s foray into the beauty industry with Orebella marks a significant milestone in her career trajectory. As a prominent figure in the fashion world, Hadid’s decision to venture into beauty underscores her entrepreneurial spirit and willingness to explore new creative avenues. The mysterious teaser surrounding Orebella’s launch has generated buzz and anticipation among fans, […] More

  • The Power and Promise of High Frequency Wands

    High Frequency is more than just a passing trend in skincare—it’s a scientifically-backed technique that’s gaining significant traction for its impressive results in addressing a variety of skin concerns. At its core, High Frequency utilizes specialized facial machines equipped with glass electrodes containing either neon or argon gas. When applied to the skin, these electrodes […] More

  • Cyber Chrome Nail Inspirations to Welcome Spring

    The emergence of Cyber Chrome Nail Inspirations marks a significant evolution in nail fashion, blending contemporary aesthetics with a futuristic edge perfectly suited for the spring season. Inspired by Florence Pugh‘s striking choice at the Dune Part Two premiere in London, these chrome nail designs pay homage to the visual language and thematic richness of […] More

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