MAC Cosmetics expands its Glow Play range with Glowplay Bouncy Highlighter, a multi-use formula that combines a creamy putty texture with superfine shimmer. The highlighter gives the skin a sheer, buildable glow and changes as light catches the pearl finish. Its cushiony consistency keeps application smooth and comfortable, while the lightweight formula lets users layer […] More
Quen Blackwell has teamed up with MAC Cosmetics on a new lip kit inspired by the nude lip combination she has worn for years. The launch brings together three of the brand’s products in one set, offering a simple routine designed for everyday makeup, events, and quick touch-ups. MAKEUP The Quen Blackwell Lip Combo begins […] More
MAC Cosmetics joins Chappell Roan for a limited-edition Viva Glam lip collection centered on red and plum shades. The release includes three products across matte, sheer-shine and gloss finishes. Each formula offers a different approach to color, from an intense cherry red to a shimmering red plum. Special packaging gives the two lipsticks a collectible […] More
MAC Cosmetics presents the May issue of MACzine with Olandria Carthen as cover star. The issue centers on blush and places Carthen in a full MAC beauty look created by makeup artist Painted By Esther. The glam features Esther’s signature gradient blush technique, connecting the cover story to the launch of Skinfinish Colourstruck Blush. MAKEUP […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
MAC Cosmetics has announced its official arrival at Sephora, marking the milestone with a new campaign featuring Chappell Roan, Gabbriette, and Quen Blackwell. The campaign centers on MAC’s long-standing focus on lip artistry, presenting customized lip combinations that reflect individual identity and mood. LIPS Creative Director Nicola Formichetti describes the collaboration as a meeting of […] More
MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More
Charles Jeffrey LOVERBOY‘s Fall Winter 2026 collection, titled Thistle, demanded beauty that could sweat, smudge, and survive a night of defiance. At Dover Street Market Paris today, MAC Senior Artist Terry Barber delivered exactly that, leading a team of makeup artists to create looks that channeled the pagan-punk energy of Jeffrey’s immersive presentation and the […] More
MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
MAC Cosmetics joins forces with Disney for the new Minnie + Daisy Collection, available exclusively at Macy’s for a limited time. The collaboration brings makeup and nostalgia together through six new lip shades and a pair of whimsical lashes inspired by two of Disney’s most beloved icons. The collection celebrates friendship, fun, and color in […] More
