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  • Soft Spot by PHLUR: Warm Florals Meet Velvety Musk

    PHLUR‘s Soft Spot Eau de Parfum offers a modern take on the floral fragrance family, blending warm, inviting notes of vanilla orchid, sandalwood, and musk. As a skin-on-skin scent, Soft Spot brings a touch of intimacy, wrapping the wearer in a delicate yet sultry veil of warm florals and amber. This fragrance is designed to […] More

  • Lionel Messi’s Debut Fragrance Hits the Market

    Lionel Messi, known for his skills on the soccer field, is now extending his influence into the fragrance world. Following the reveal of his collaboration with Bad Bunny on the adidas Gazelle, Messi has introduced his first-ever signature scent: Messi Eau de Parfum. This launch marks a major milestone for the Inter Miami star, reflecting […] More

  • Bottega Veneta Launches Its First Fragrance Collection

    Bottega Veneta has unveiled its first fragrance collection, showcasing a range of scents designed to embody sophisticated appeal. Among the offerings is “Déjà Nuit”, which features heady notes of geranium from Madagascar, complemented by the spicy warmth of Guatemalan ingredients. Each fragrance is presented in an organically shaped glass bottle inspired by the artisanal heritage […] More

  • Reference Studios Launches Reference Times with Fragrance Collection

      Reference Studios has launched its new brand, Reference Times, marking its entry into the olfactive world with a series of innovative fragrances. The debut took place at the Dover Street Parfums Market during Paris Fashion Week, with the first fragrance being a collaboration with NO/FAITH STUDIOS. Developed in partnership with EveryHuman, a tech-driven company […] More

  • Glossier Launches ‘Impressions of You’ with New Fragrances Rêve and Doux

    Glossier introdues its latest fragrance collection, “Impressions of You,” which includes the beloved Glossier You Eau de Parfum alongside two new additions, Rêve and Doux. Set to launch on October 3rd, this collection is designed to create a personalized scent experience that interacts beautifully with individual body chemistry. Both Rêve and Doux feature the same […] More

  • Signature Fragrance

    The Art of Scent: Choosing Your Signature Fragrance

    Finding your way through the extensive variety of fragrances on the market can prove a real challenge. Given the dizzying array of options available in terms of brands, perfumers, and scent families, how does one go about discovering a scent that speaks to them and becomes their trademark scent? Discovering your trademark fragrance is an […] More

  • Margot Robbie Stars in Chanel No. 5’s Romantic New Campaign

    Chanel ’s new No. 5 campaign, set for release in October, presents a cinematic twist with Hollywood stars Margot Robbie and Jacob Elordi as the leads. Directed by Luca Guadagnino, the short film See You at 5 follows the two actors as they navigate the anticipation of a missed rendezvous. Robbie, who has been an […] More

  • Cult Gaia Debuts First Fragrance Collection with Three Luxe Scents

    Cult Gaia, renowned for its iconic fashion pieces, has officially entered the beauty industry with the launch of its first fragrance line. The brand’s bold foray into perfume introduces three distinct scents, each inspired by Farsi words and designed to capture unique elements of nature and the human experience. The trio of fragrances—Zan, Mast, and […] More

  • Fenty’s Solid Balm: Fragrance On the Go

    Rihanna’s Fenty Beauty has once again pushed the boundaries of fragrance innovation with the launch of Fenty Eau de Parfum in a solid balm form. Encased in a jewel-like compact, the solid balm parfum embodies the same magnetic and multifaceted qualities as the original liquid perfume, offering an alcohol-free, long-lasting fragrance that is both refined […] More

  • Hermès Launches the Barenia Eau de Parfum

    Today marks the launch of Hermès‘ latest addition to its fragrance collection: Barenia Eau de Parfum. This new feminine fragrance pays homage to the brand’s iconic Barenia leather, known for its luxurious texture. Barenia Eau de Parfum embodies the essence of a woman who is free-spirited, with a daring energy that is impossible to resist. […] More

  • Gigi Hadid Stars in Rabanne’s Million Gold For Her Campaign

    Gigi Hadid, the renowned US Dutch Palestinian supermodel, has taken on a new role as the global ambassador for Rabanne’s latest fragrance, Million Gold For Her. In the brand’s stunning campaign, Hadid embodies the essence of modern luxury, effortlessly bringing the fragrance’s theme to life. Dressed in a metallic gold two-piece outfit, Hadid’s look captures […] More

  • Dior Reunites with Johnny Depp for Sauvage

    Johnny Depp has returned to the forefront of fashion and fragrance by once again becoming the face of Dior’s iconic scent, Sauvage. This moment is a significant milestone in Depp’s career, coming more than a year after his highly publicized legal battle with ex-wife Amber Heard. Depp’s renewed association with Dior is not just symbolic […] More

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