Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
FENDI celebrates its centenary by launching Eaux d’Artifice, a fragrance inspired by the magic of Rome, the city where the Maison began. This new scent reflects both tradition and a modern outlook, capturing the essence of a place known for its beauty and history. FRAGRANCES The fragrance’s name refers to the French word for fireworks, […] More
Ariana Grande introduces her latest fragrance, LOVENOTES Plush Vanilla Eau de Parfum. This modern vanilla gourmand perfume combines warm, spicy notes with a playful softness, offering a unique sensory experience. The perfume will be available starting July 31 exclusively on Sephora’s website. FRAGRANCES LOVENOTES Plush Vanilla belongs to the warm and spicy fragrance family and […] More
Marc Jacobs expands the Perfect fragrance collection with a new chapter, Perfect Absolute, launched in 2025. This iteration offers a deeper and more concentrated version of the original, designed to leave a lasting impression through bold contrasts and a lush oriental floral profile. Everyone is invited into its intensified world of scent. FRAGRANCES At the […] More
Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
Acqua di Parma introduces a new dimension of olfactory depth with the Blu Mediterraneo La Riserva collection, a reimagining of three signature fragrances, Mirto, Arancia, and Fico, now enriched through an extended maceration process. Crafted with precision and patience, the updated formulas undergo a slow two-month transformation, resulting in a more concentrated, velvety character and […] More
Louis Vuitton will launch Sun Song, the newest addition to its Cologne Perfumes collection, on 3 July 2025. Master Perfumer Jacques Cavallier Belletrud composed the scent as an ode to California’s warmth and light, building on the broader concept of the Cologne Perfumes line, which explores the mood and radiance of the West Coast. This […] More
Snif’s newest fragrance, Swede Tooth, may have already sold out, but its syrupy legacy is just getting started. Priced at $65 for 30ml (plus a 2ml tester), this Floral Fruity Gourmand scent delivers a sugar rush straight from the candy aisles of Stockholm. It’s an olfactory tribute to Scandinavian sweets, those chewy, juicy, slightly sour, […] More
Maison Margiela expands its REPLICA fragrance line with Ideal One, a new Eau de Parfum designed to evoke the intimacy of a perfect match. The launch marks a bold move into sensory intimacy, where human warmth meets technological precision through an innovative Skin Fusion Accord. FRAGRANCES Crafted by perfumer Christophe Raynaud, Ideal One takes inspiration […] More
Phlur expands its summer fragrance offering with the debut of two Body & Hair Fragrance Mists, Peach Skin and Beach Skin, designed to deliver long-wearing scent with a breezy, radiant finish. Launching in 8oz and 3oz sizes, both mists are now available via Phlur’s website and select retail partners, with Beach Skin marked as a […] More
Ferragamo launches Fiamma, a fragrance dedicated to inner light, strength, and the quiet power that guides every woman toward her most confident self. As the brand’s debut women’s fragrance under the creative direction of Maximilian Davis, Fiamma marks a pivotal moment in Ferragamo’s evolution, where elegance is expressed through modern sensuality and unmistakable clarity. FRAGRANCES […] More
Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
