Tate McRae has entered the fragrance category with TATE 01, her first perfume created in partnership with Scent Beauty, Inc. The launch introduces a personal scent concept built around the idea of fragrance as a second skin, with a formula designed to interact closely with the wearer. FRAGRANCES McRae developed TATE 01 with Givaudan perfumers […] More
Britney Spears expands her fragrance collection with Goddess Fantasy, a new limited edition Eau de Toilette. The scent joins the long-running Fantasy line with a composition described as warm, golden and sensual, built around fruit, florals and a sweet ambery base. FRAGRANCES Goddess Fantasy continues the fragrance family that began with the original Fantasy in […] More
Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More
Fragrance has always been more than a finishing touch. It can express personality, memories, and emotions without saying a word. In 2024, Bella Hadid launched Orebella, a fragrance brand built around creating a more personal connection with scent. ALL OREBELLA RELEASES Orebella takes a different approach from traditional alcohol-based fragrances. The brand creates oil-based formulas […] More
Billie Eilish introduces Eilish Intense Eau de Parfum, a richer interpretation of the original Eilish fragrance. The new scent takes the warmth and sensuality of its predecessor and increases each element through fuller vanilla, warm amber, soft spices and deeper woods. Eilish Intense keeps the original amber gourmand profile and gives it a warmer, more […] More
Ice Spice enters fragrance with In Ha Mood, a new eau de parfum that takes its name from one of her best-known singles. She developed the release through her global licensing partnership with Revlon, extending her image into beauty through a scent centered on confidence, authenticity and self-expression. FRAGRANCES In Ha Mood follows a fruity […] More
Kylie Cosmetics has announced Mood Stones, a new fragrance trio from Kylie Jenner that brings three separate scents into one coordinated launch. The brand describes each fragrance as distinct and says every composition will tell its own story. FRAGRANCES The first images establish the collection through three sculptural bottles that resemble smooth stones. Natural-looking shades […] More
Ariana Grande introduces Cloud Aurora, the third fragrance in her popular Cloud collection. The new release follows the original Cloud and Cloud Pink, expanding the line with a warmer composition built around sugar, musk, vanilla, woods, and amber. FRAGRANCES Grande describes Cloud Aurora as the most personal fragrance in the series to date. Its development […] More
Ariana Grande introduces Cloud Aurora, the newest fragrance in her Cloud collection, launching July 14. The global multi-platinum recording artist, actress, and entrepreneur expands one of her best known fragrance lines with a new Eau de Parfum built around warmth, sweetness, spice, and a dreamlike mood. FRAGRANCES The Cloud franchise began in 2018 with the […] More
Khloé Kardashian adds XO Blue to her fragrance portfolio, marking the third pillar in her beauty empire. Developed with DSM Firmenich perfumer Clement Gavarry, the scent captures a sun-drenched vacation experience, designed to transport the wearer through a defined olfactory journey. FRAGRANCES XO Blue opens with top notes of lychee and bergamot, leading into a […] More
Drake continues to build Better World Fragrance House with the launch of Cloudar, a new Eau de Parfum that brings a fresh woody aromatic scent into the brand’s lineup. The release follows Summer Mink and extends the fragrance house through a genderless composition designed for close wear. Cloudar places softness, warmth, and clarity into focus, […] More
Bella Hadid expands Orebella with the introduction of Body and Hair Perfume Mists, a new product category designed for use across skin and hair. The launch builds on the brand’s existing shake-to-activate perfumes, introducing a lighter format that supports frequent application throughout the day. FRAGRANCES Hadid frames the release through the idea of transformation linked […] More
