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Johnny Depp has returned to the forefront of fashion and fragrance by once again becoming the face of Dior’s iconic scent, Sauvage. This moment is a significant milestone in Depp’s career, coming more than a year after his highly publicized legal battle with ex-wife Amber Heard. Depp’s renewed association with Dior is not just symbolic […] More
Moses Sumney is no stranger to breaking the mold, and his latest venture as the face of Rabanne’s Million Gold Eau de Parfum Intense is yet another example of his boundary-pushing ethos. Known for his genre-defying music and fearless approach to art, Sumney brings his distinctive flair to the world of luxury fragrance. With albums […] More
Byredo‘s latest fragrance, Desert Dawn, emerges as a tribute to the harmonious contradictions found in nature. This unisex scent belongs to the woody spicy family, capturing the essence of the desert landscape at the break of day. With a careful blend of warm, spicy, and earthy notes, Desert Dawn offers a nuanced olfactory experience that […] More
Channing Tatum, celebrated for his roles in Jump Street and Magic Mike, steps into a sophisticated new role as the face of Versace’s Eros fragrance line. This collaboration marks a blend of Hollywood allure and Versace’s timeless elegance. FRAGRANCES Donatella Versace praised Tatum as the epitome of modern Eros, embodying “love, power, and dedication.” Tatum’s […] More
Louis Vuitton and multimedia artist Alex Israel have collaborated once again to bring a fresh and vibrant perspective to the Cologne Perfumes collection. Known for his colorful and Californian-inspired style, Israel has been working with the Maison since 2019, infusing each fragrance with his unique vision of Los Angeles. FRAGRANCES This year, they present “Ocean […] More
With the arrival of summer, it’s time to refresh our fragrance lineup with some exciting new launches and beloved seasonal favorites. We’ve tried and tested each one of these fragrances, and we’re confident they each bring something unique to the table. This season, we’re particularly intrigued by the scent notes of cumin and carrot. We […] More
Discover the essence of self-expression with H&M Beauty’s latest fragrance collection, Est. 1947, designed to ignite the inner spark of every individual. Crafted under the expert guidance of Mirja Kjellberg, Global Head of private label at H&M Beauty, these scents are a celebration of boldness, romance, and adventure. The collection’s name pays homage to the […] More
Charlotte Tilbury, the renowned beauty mogul, is stepping into the world of fragrance, expanding her empire with a debut perfume line. This collection is not just about smelling good; it’s about evoking specific emotions through scent. With six carefully crafted fragrances, Tilbury promises to transport wearers into experiences of sexiness, love, happiness, energy, calm, and […] More
Versace, the renowned Italian luxury brand, has announced actor Bai Jingting as its Global Fragrance Ambassador, marking a significant partnership in the world of fashion and entertainment. Bai Jingting, known for his versatile acting skills and captivating screen presence, made his debut in the web series “Back in Time” in 2014. Since then, he has […] More
With the launch of five new genderless fragrances, Off-White™ has expanded its Off-White™ Beauty products, specifically its signature fragrance line, Off-White™ SOLUTIONS. As a component of the larger Off-White™ Beauty philosophy, which seeks to enable all individuals and generations to express themselves and celebrate their potential, Off-White SOLUTIONS proposes that its perfumes be interpreted as […] More
New Balance, widely recognized for its athletic and lifestyle footwear, is venturing into new territory with the launch of a fragrance line inspired by the unique smell of sneakers. FRAGRANCES This innovative move transforms the familiar new sneaker scent into two exclusive, limited-edition fragrances. From Sneakers to Scents Typically, perfumes fall into categories like woody, […] More
In the world of personal care products, the term “fragrance” often conceals more than it reveals. This umbrella term, commonly found on labels of products ranging from perfumes to skin creams and shampoos, legally allows manufacturers to withhold detailed ingredient information from consumers. Under this guise, thousands of potentially harmful substances, such as phthalates, allergens, […] More
