Luxury house VALENTINO presented their first Beauty Couture Collection, that was inspired by freedom, inclusivity, and individuality. The collection features a range of options from 40 foundation shades, 50 Valentino R22 lipsticks, and numerous eye products. The brand’s creative director Pierpaolo Piccioli captured the campaign featuring Devon Ross, Jill Kortleve, Maja Zimnoch, Malika Louback, Mariacarla […] More
Fashion photographer Craig McDean captured On The Line story featuring top models Kris Grikaite, Sora Choi, and Marjan Jonkman for Zara Beauty 2021 campaign. In charge of creative direction was Fabien Baron. Beauty is work of hair stylist Eugene Souleiman and makeup artist Diane Kendal. Still life photography by Raymond Meier. RELATED: ZARA IS LAUNCHING […] More
Fashion brand ZARA teams up with the legendary British makeup artist Diane Kendal for their first ever beauty line. The collection celebrates individuality with over 130 diverse shades throughout the beauty line. Zara beauty line will be available from May 12th, price range from $7 to $25. When Zara approached me to lead the […] More
Luxury house DIOR enlists Academy Award winner and brand ambassador Natalie Portman as the face of their new Rouge Dior Lipstick campaign. For 2021, Rouge Dior lipstick is more couture than ever before, available in 4 finishes: satin, matte, metallic and, for the first time, velvet. “A new, refillable case with a bold, modern design […] More
Fashion photographer An Le captured Maybelline Face First 2020 campaign featuring Yu Ling Wu, Jazzelle aka Uglyworldwide, Ali aka Sweetmutuals. In charge of makeup was beauty artist Erin Parsons, with styling from Elizabeth Sulcer. Production and the 3D logos are work of Now Open team. The entire campaign was shot and filmed 100% remotely from […] More
American actress Amanda Seyfried is the face of Lancome L’Absolu Rouge Intimatte, a new lipstick line launching for Fall 2020. Know for her roles in Mamma Mia!, Les Misérables, and Mean Girls, Amanda is a global beauty ambassador of French luxury perfumes and cosmetics house since 2019. Discover the special commercial directed by Damien Krisl, with […] More
Fashion photographer An Le directed Marvel x Maybelline‘s campaign featuring top models Josephine Skriver, Tami Williams and Zuzu Albano. In charge of production was Now Open. Cosmetics powerhouse Maybelline teams up with Marvel for the limited edition Marvel X Maybelline collection. Marvel superheroes Captain Marvel, Spiderman, Ironman, Black Widow and Black Panther are paired with […] More
Discover Pat McGrath Labs Dark Star Mascara‘s 2020 campaign featuring Marisa Berenson, Naomi Campbell, Irina Shayk, Tess McMillan, Damian Hurley, Hudson Kroenig, Salomon Diaz, Maty Fall Diba, and Leon Dame. In charge of photography was the legendary Steven Meisel, with art direction from Jason Duzansky, and set design by Mary Howard. In charge of beauty […] More
Models Zenobia Voegele-Downing and Dotain Yeshitela star in Burberry Beauty‘s Spring Summer 2020 campaign lensed by fashion photographer Benjamin Vnuk. Beauty is work of hair stylist Shiori Takahashi, and makeup artist Thomasin Waite, and manicurist Chisato Yamamoto. In charge of styling was Giuseppe Sileo, with art direction from Verity Pemberton, and set design by Anousha […] More
Fashion photographer David Roemer at Atelier Management captured NARS Cosmetics‘ Summer 2020 campaign featuring Cleirys Velasquez at One Management, Allie Lewis at New York Model Management, and Marihenny Pasible at Women 360. In charge of beauty were hair stylist Panos Papandrianos at The Wall Group, makeup artist Francelle Daly at Art + Commerce, and manicurist […] More
French cosmetics house Lancôme teams up with fashion photography duo Mert Alas and Marcus Piggott for The After Dark capsule collection. We were never really interested in beauty in its original form. Somehow, what excited us over the past 26-years, was transforming and creating characters with light, makeup and stories, and this is what we […] More
Face toners are among the most overlooked product of a skincare routine, and often people are unaware of what it is and how to use it. Face toner is applied before moisturizer and after the cleanser. Basically, it works to remove excess oil, dirt and makeup from the face and maintain adequate pH balance of […] More
