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  • Scent of the Season: Summer’s Must-Have Fragrances

    With the arrival of summer, it’s time to refresh our fragrance lineup with some exciting new launches and beloved seasonal favorites. We’ve tried and tested each one of these fragrances, and we’re confident they each bring something unique to the table. This season, we’re particularly intrigued by the scent notes of cumin and carrot. We […] More

  • CHANEL N°5 L’Eau Drop Bottle: A New Era of Timeless Elegance

    For nearly a century, CHANEL N°5 has captured the multifaceted nature of womanhood. Created by Ernest Beaux in 1921, the fragrance became legendary when Marilyn Monroe famously declared in 1952 that it was “the only thing she wore to bed,” elevating CHANEL N°5 to iconic status and redefining the world of fragrance.   View this […] More

  • Sol de Janeiro Unveils 2024 Limited Edition Summer Perfume Mists

    Sol de Janeiro invites you to bask in the scents of summer with their latest release: the 2024 Limited Edition Perfume Mists. Introducing three captivating fragrances—Carioca Crush, Beijos de Sol, and Summer é Amor—each crafted to capture the vibrant essence of Brazilian summer vibes. Get ready to embark on a sensory journey that celebrates the […] More

  • H&M Beauty Presents the Est. 1947 Fragrance Collection

    Discover the essence of self-expression with H&M Beauty’s latest fragrance collection, Est. 1947, designed to ignite the inner spark of every individual. Crafted under the expert guidance of Mirja Kjellberg, Global Head of private label at H&M Beauty, these scents are a celebration of boldness, romance, and adventure. The collection’s name pays homage to the […] More

  • Charlotte Tilbury’s New Fragrance Line: A Journey of Emotion

    Charlotte Tilbury, the renowned beauty mogul, is stepping into the world of fragrance, expanding her empire with a debut perfume line. This collection is not just about smelling good; it’s about evoking specific emotions through scent. With six carefully crafted fragrances, Tilbury promises to transport wearers into experiences of sexiness, love, happiness, energy, calm, and […] More

  • Bai Jingting Named Global Fragrance Ambassador for Versace

    Versace, the renowned Italian luxury brand, has announced actor Bai Jingting as its Global Fragrance Ambassador, marking a significant partnership in the world of fashion and entertainment. Bai Jingting, known for his versatile acting skills and captivating screen presence, made his debut in the web series “Back in Time” in 2014. Since then, he has […] More

  • Off-WhiteTM x Isamaya French Rethinking Fragrance to Empower Expression

    With the launch of five new genderless fragrances, Off-White™ has expanded its Off-White™ Beauty products, specifically its signature fragrance line, Off-White™ SOLUTIONS. As a component of the larger Off-White™ Beauty philosophy, which seeks to enable all individuals and generations to express themselves and celebrate their potential, Off-White  SOLUTIONS proposes that its perfumes be interpreted as […] More

  • Anok Yai Is the New Face of Mugler Alien Hypersense Parfum

    Supermodel Anok Yai has been revealed as the new face of Alien Hypersense Eau de Parfum, the latest fragrance masterpiece from Mugler. FRAGRANCE At 26, the American-raised model of South Sudanese heritage embodies the powerful, dangerous, and enthralling essence of this new feminine scent, marking a thrilling chapter for both Yai and the iconic brand. […] More

  • New Balance Takes a Bold Leap into Fragrances Inspired by Sneakers

    New Balance, widely recognized for its athletic and lifestyle footwear, is venturing into new territory with the launch of a fragrance line inspired by the unique smell of sneakers. FRAGRANCES This innovative move transforms the familiar new sneaker scent into two exclusive, limited-edition fragrances. From Sneakers to Scents Typically, perfumes fall into categories like woody, […] More

  • Embracing Transparency in the World of Clean Perfumes and Conscious Skincare

    In the world of personal care products, the term “fragrance” often conceals more than it reveals. This umbrella term, commonly found on labels of products ranging from perfumes to skin creams and shampoos, legally allows manufacturers to withhold detailed ingredient information from consumers. Under this guise, thousands of potentially harmful substances, such as phthalates, allergens, […] More

  • TAMBURINS X Jennie: The Day of Sorceress

    TAMBURINS, a leader in the luxury fragrance industry, has just introduced its newest perfume campaign, ‘The Day of Sorceress’, featuring the illustrious Jennie. This launch is a landmark moment, blending the intricate artistry of perfumery with inspiring themes of metamorphosis and the pursuit of dreams. FRAGRANCES In a campaign video, Jennie embodies a young girl […] More

  • Brunello Cucinelli Fragrances: Elegance in a Bottle

    Italian luxury fashion brand Brunello Cucinelli introduced its latest masterpieces to the world – “Brunello Cucinelli pour Femme” and “Brunello Cucinelli pour Homme.” FRAGRANCES For the brand’s first fragrance campaign, a talented team including Boniface Verney-Carron, James Turlington, Arizona Muse, and Gabriela Richardson joined forces to bring the vision to life, beautifully captured by photography […] More

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