Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Summer Fridays expands its fragrance offering with Sunlit Vanilla Eau de Parfum, a scent built around the warmth of vanilla and the indulgence of dessert under summer light. Vanilla has defined the brand since the launch of Lip Butter Balm in 2020, where it quickly became a signature flavor within the community. In 2021, the […] More
Balmain Beauty expands its fragrance portfolio with Destin de Balmain Eau de Parfum, a floral fruity composition built around momentum and self-direction. Conceived as a scent for those who choose their own path, the fragrance channels the house’s vision of independence and modern confidence. The launch introduces a refillable feminine perfume that frames destiny as […] More
H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
Cult favorite Cowgirl Grass officially returns to the spotlight as D.S. & Durga welcomes the scent into its permanent core collection. Originally released as a limited interpretation of Cowboy Grass, the fragrance now takes its place alongside the brand’s defining compositions, available in 50ml and 100ml formats. With this return, Cowgirl Grass reasserts its place […] More
Dolce & Gabbana launches The One The New Intensities with Madonna and Alberto Guerra, expanding the iconic fragrance line. FRAGRANCES Dolce & Gabbana has revealed a new global campaign for The One “The New Intensities,” marking a surprise release that signals a renewed focus on one of the brand’s most established fragrance pillars. The first […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
Yves Saint Laurent adds Libre Berry Crush to the fragrance family, presenting a fruity floral direction shaped around juicy raspberry and the line’s established floral signature. The new Eau de Parfum builds on Libre’s identity with a composition that moves through fruit, lavender, orange blossom, vanilla, and musk, creating a scent positioned within the house’s […] More
Versace Crystal Emerald fragrance ushers in a new era for the house’s Crystal collection, capturing a modern vision of luxury and sensuality with its 2025 campaign. The campaign is fronted by Lila Moss, who channels the bold, radiant spirit of the scent in imagery lensed by celebrated photographer Mert Alas. The creative direction, led by […] More
Mugler introduces Alien Pulp Eau de Parfum Fruitée, a 2025 release that extends the direction of the Alien collection through a fruit-driven interpretation of its jasmine-musk code. The fragrance carries the recognizable Alien identity while shifting its focus toward brightness and modern texture. Mugler pushes the familiar profile into a new register by giving it […] More
I Want Choo With Love by Jimmy Choo is a new addition to the brand’s fragrance portfolio, introduced in 2025 and already receiving attention with a 3.87 out of 5 rating from 95 votes. This floral-fruity scent is crafted by perfumers Amandine Clerc-Marie and Gabriela Chelariu, who bring a nuanced approach to contemporary femininity. A […] More
YSL Libre Vanille Couture Limited Edition Eau de Parfum introduces a captivating twist on the iconic Libre fragrance. This new interpretation blends ambery, gourmand notes with the classic floral warmth of Libre, creating a fragrance that is both sweet and bold. Featuring lavender, orange blossom, bourbon vanilla caviar, and rum liquor absolute, this fragrance leaves […] More
