Arab haircare culture is built on patience. It treats hair as a long-term asset, not a quick fix. This mindset shows up in today’s routines, even when the products are modern, and the tutorials are on TikTok. It is less about copying a single ‘secret’ and more about repeating small practices that protect length, shine, […] More
Spending money on hair care treatments can feel endless. You try one product, then another, then a clinic visit, then a supplement, and before you know it, you’ve spent thousands without seeing much difference. The problem isn’t always the treatment. Often, it’s the approach. Understanding how to be smarter about what you spend, and why, […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
Global girl group KATSEYE steps into a new visual era with a series of blonde hair transformations created in collaboration with Matrix. The looks arrive just ahead of their Coachella debut, marking a shift in the group’s aesthetic direction following their recent release cycle. HAIR Executed by hairstylist George Papanikolas, the transformations span a wide […] More
Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Cardi B introduces Grow-Good Beauty with a lineup built around repair, hydration, and daily care. The debut range translates routines shaped over time into a structured product offering. Developed with Revolve Group, the line focuses on formulas designed to support hair health through consistent use, with each product addressing specific needs across different stages of […] More
Busy schedules, constant transitions, and limited preparation time have reshaped how beauty routines function today. Non slip wigs have become one of the most useful innovations in contemporary hair fashion, offering a secure, natural-looking result without the complications of traditional adhesives. Engineered with built-in grip technology and breathable, lightweight materials, these glueless designs provide all-day comfort […] More
e.l.f. Cosmetics introduces two new additions to its Power Grip lineup, expanding the brand’s presence beyond makeup into hair styling. The launch introduces the Power Grip Stick & Slick Hair Gel + Brush Bundle and the Power Grip Hair Gel Wand, two products designed to support sleek hairstyles. Both products extend the familiar grip associated […] More
Gisele Bündchen steps back into the beauty spotlight as Global Ambassador for Garnier, marking a return shaped by wellness and science-led performance. The Brazilian supermodel, long associated with sunlit waves and runway dominance, approaches this chapter with a focus on function. NEWS Her debut takes shape in a cinematic mini-film titled “The Signature.” The campaign […] More
Matrix names KATSEYE as its new Global Brand Ambassadors, marking a one-year partnership with the Grammy-nominated girl group. The collaboration stands as the first of its kind for both Matrix and KATSEYE. According to Global General Manager Andrew Edwardson, the alliance reflects a shared focus on inclusivity, individuality, and movement. NEWS The six-member group: Yoonchae, […] More
Rico Nasty enters the beauty space with a limited-edition hair color created in collaboration with Good Dye Young. The shade, titled “Nasty,” joins the brand’s Creator Colors Collection and launches just in time for Valentine’s Day. Founded by Hayley Williams, Good Dye Young continues to expand its roster of artist-driven hues with a purple that […] More
Cardi B prepares to enter the hair care category with the launch of her new brand, Grow-Good Beauty. This brand arrives this spring as part of a joint venture with Revolve Group, the fashion and lifestyle retailer based in California. This exclusive multicategory partnership includes apparel and beauty components. Grow-Good Beauty represents the first beauty […] More
