Latest stories

  • Kérastase Chronologiste Longevity Potion Targets Hair Aging

    Kérastase introduces Chronologiste Longevity Potion, a new scalp serum that addresses the visible signs of hair aging through a formula developed for long-term hair and scalp care. The brand presented the product on October 19, 2026, at the L’Oréal Academy in Belgrade, bringing together hairstylists from exclusive Kérastase salons, selected influencers, and lifestyle media representatives. […] More

  • Amouage Introduces a Fresh Direction for Its Luxury Body Line

    Amouage introduces its redesigned Luxury Body Line, bringing six of the Omani High Perfumery House’s fragrances into a collection of body and hair care products. Under the creative direction of Renaud Salmon, the range includes Guidance, Decision, Purpose, Love Delight, Honour Woman and Reflection Man. The collection features 19 products across four categories: Body Lotion, […] More

  • Gisou Introduces Crème Brûlée Scent Across Beauty Favorites

    Gisou introduces its limited-edition Crème Brûlée Collection, bringing the scent of the classic French dessert to three of its beauty products. The release includes a new Honey Infused Lip Oil shade, a Honey Glaze Collagen Therapy Lip Mask, and a miniature Honey Infused Hair Perfume. Drawing inspiration from caramelized sugar and creamy vanilla, the collection […] More

  • L’Oréal Professionnel Takes Mugler SS27 Hair Otherworldly

    L’Oréal Professionnel worked backstage at the Mugler Spring Summer 2027 show, where Head of Hair Louis Ghewy developed a series of otherworldly looks built around alien forms, aquatic references, club culture and the natural imagery associated with Thierry Mugler. HAIR The creative brief described an “Animal Kingdom on an acid trip,” giving Ghewy and his […] More

  • L’Oréal Professionnel Creates Weinsanto SS27 Hair Direction

    L’Oréal Professionnel joined Weinsanto for Spring Summer 2027 during Paris Fashion Week, supporting a hair direction created by French hairstylist and longtime Weinsanto collaborator Kevin Jacotot. The beauty concept translated the collection’s “Audace” theme into polished, highly controlled hair built around shine, stillness and graphic surface details. HAIR Jacotot approached the hair through precision and […] More

  • Is Stem Cell Hair Treatment Worth It Before You Try a Transplant

    Hair loss can create an uncomfortable dilemma: should you pursue a hair transplant now, or explore newer treatments first? For someone watching the hairline gradually recede or noticing increasing scalp visibility, the decision is rarely just cosmetic. It can involve questions about permanence, cost, recovery time, natural appearance, and whether there is still an opportunity […] More

  • Gisou Adds Cherry Chocolate to Its Fall Beauty Lineup

    Gisou introduces Cherry Chocolate as part of its Fall Collection, carrying the scent and color story through hair fragrance and lip care. The limited edition range includes the Mini Honey Infused Hair Perfume, Honey Infused Hydrating Lip Oil and Honey Glaze Collagen Therapy Lip Mask, each developed around the combination of cherry and chocolate. LIPS […] More

  • L’Oréal Professionnel Celebrates Metal Detox With a Night in Belgrade

    L’Oréal Professionnel Paris hosted an event at OMG Klub in Belgrade on September 17, bringing together celebrities, influencers, media representatives and professionals from the hair industry to introduce the Metal Detox range and its approach to intensive hair care. BEAUTY The event arrived at the end of summer, a period when hair can show the […] More

  • Beyoncé’s Cécred Launches Temple Oud Hair Perfume

    Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More

  • Hair

    How Hair Shapes Personal Style Through Cut Texture and Colour

    Hair plays a visible part in personal style because it changes the balance of the face, neckline and overall silhouette. A sharp bob creates a different impression from long waves, while colour and texture can shift the character of the same beauty look. That gives hair a role similar to makeup and accessories. Length, shape, […] More

  • What the Beauty Industry Still Gets Wrong About Hair Loss

    Hair loss affects roughly 6.5 million men and 8 million women in the UK alone. That’s a huge number. And yet, if you scroll through most beauty publications, coverage of hair loss tends to stop at product roundups of volumising shampoos and scalp serums. Compare that with the forensic ingredient breakdowns readers now expect for […] More

  • Jacob Habib Khan on Summer 2026 Hair Trends

    Summer 2026 hair starts with movement, warmth, and the question of how hair behaves when it comes off the face. For L’Oréal Professionnel hairstylist Jacob Habib Khan, the season centers on ponytails, buns, face-framing pieces, and color that works with heat, sun, and real summer habits. Speaking with Beauty SCENE Editor Jana Kostic, Khan breaks […] More

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