byredo

Latest stories

  • Mineralscapes Collection by Byredo: Nature-Inspired Beauty

    Byredo‘s latest collection, Mineralscapes, combines the essence of nature with personal memories, creating a captivating fusion of external landscapes and internal reflections. Lucia Pica, renowned for her exploration of meaning and emotion through makeup, draws inspiration from the natural beauty of Byredo’s native Sweden. In this collection, the focus is on the eyes, with a […] More

  • Byredo 1996 by Inez & Vinoodh

    Inez van Lamsweerde and Vinoodh Matadin said they had been wanting to explore the other side of photo shoots for fragrance ad campaigns for a while. Byredo offered them this opportunity with a composition inspired by one of their photographs. Originally called “Kirsten — 1996”, it was distributed among a circle of friends with 143 copies running. It’s now […] More