MAC Cosmetics launches its new Powder Kiss Hazy Matte collection with a campaign led by Doja Cat and Ella Gross of K-pop group MEOVV. The release introduces a soft-focus matte lip direction through lipstick and mousse formulas developed to deliver blurred color with strong pigment. With this launch, MAC expands its Powder Kiss line through products designed to feel light on the lips while maintaining visual impact.
MAKEUP
The campaign places individuality and mood at the center of the collection’s message. Doja Cat and Ella Gross appear as expressive figures who reflect the range’s focus on personal style and attitude. Their presence supports the idea of lip color as a form of self-definition.
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According to the brand, the Powder Kiss concept connects artistry with emotional expression through color. The Hazy Matte range builds on the popularity of matte makeup while shifting the finish toward a diffused effect. High-pigment shades anchor the collection, paired with a blurred appearance intended to soften edges without reducing color payoff.
MAC describes the formula as weightless, designed to hydrate the lips while delivering long wear throughout the day. The lipstick maintains a consistent hazy finish across shades. The texture supports a soft-focus look that avoids sharp lines, aligning with the campaign’s emphasis on blur and mood.
The Powder Kiss Lip + Cheek Mousse extends the range into a multi-use format. Designed for application on both lips and cheeks, the mousse offers a matte finish with up to ten hours of wear. Its flexible format allows for layering or standalone use, giving users control over intensity and placement.
Rounding out the lineup, MAC reintroduces its MACximal Silky Matte Lipstick in a Powder Kiss formula. The updated version promises up to twelve hours of high-impact hazy color, bringing a familiar product into the Powder Kiss universe.
The three products define a clear approach to matte lips centered on blur, pigment, and comfort. The Powder Kiss Hazy Matte collection ranges in price from $20 to $27 USD and is available now through MAC’s official website.
