Jennifer Lawrence has officially entered the beauty industry with Mes°, a new haircare brand she developed alongside Jasmina Aganovic, founder and CEO of biotechnology company Arcaea. The brand introduces a simplified approach to haircare through three multifunctional products that combine styling benefits with formulas designed to improve hair health. HAIR The collaboration began after Lawrence […] More
Kérastase introduces Chronologiste Longevity Potion, a new scalp serum that addresses the visible signs of hair aging through a formula developed for long-term hair and scalp care. The brand presented the product on October 19, 2026, at the L’Oréal Academy in Belgrade, bringing together hairstylists from exclusive Kérastase salons, selected influencers, and lifestyle media representatives. […] More
Amouage introduces its redesigned Luxury Body Line, bringing six of the Omani High Perfumery House’s fragrances into a collection of body and hair care products. Under the creative direction of Renaud Salmon, the range includes Guidance, Decision, Purpose, Love Delight, Honour Woman and Reflection Man. The collection features 19 products across four categories: Body Lotion, […] More
Gisou introduces its limited-edition Crème Brûlée Collection, bringing the scent of the classic French dessert to three of its beauty products. The release includes a new Honey Infused Lip Oil shade, a Honey Glaze Collagen Therapy Lip Mask, and a miniature Honey Infused Hair Perfume. Drawing inspiration from caramelized sugar and creamy vanilla, the collection […] More
L’Oréal Professionnel worked backstage at the Mugler Spring Summer 2027 show, where Head of Hair Louis Ghewy developed a series of otherworldly looks built around alien forms, aquatic references, club culture and the natural imagery associated with Thierry Mugler. HAIR The creative brief described an “Animal Kingdom on an acid trip,” giving Ghewy and his […] More
L’Oréal Professionnel joined Weinsanto for Spring Summer 2027 during Paris Fashion Week, supporting a hair direction created by French hairstylist and longtime Weinsanto collaborator Kevin Jacotot. The beauty concept translated the collection’s “Audace” theme into polished, highly controlled hair built around shine, stillness and graphic surface details. HAIR Jacotot approached the hair through precision and […] More
Hair loss can create an uncomfortable dilemma: should you pursue a hair transplant now, or explore newer treatments first? For someone watching the hairline gradually recede or noticing increasing scalp visibility, the decision is rarely just cosmetic. It can involve questions about permanence, cost, recovery time, natural appearance, and whether there is still an opportunity […] More
Gisou introduces Cherry Chocolate as part of its Fall Collection, carrying the scent and color story through hair fragrance and lip care. The limited edition range includes the Mini Honey Infused Hair Perfume, Honey Infused Hydrating Lip Oil and Honey Glaze Collagen Therapy Lip Mask, each developed around the combination of cherry and chocolate. LIPS […] More
L’Oréal Professionnel Paris hosted an event at OMG Klub in Belgrade on September 17, bringing together celebrities, influencers, media representatives and professionals from the hair industry to introduce the Metal Detox range and its approach to intensive hair care. BEAUTY The event arrived at the end of summer, a period when hair can show the […] More
Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More
Hair plays a visible part in personal style because it changes the balance of the face, neckline and overall silhouette. A sharp bob creates a different impression from long waves, while colour and texture can shift the character of the same beauty look. That gives hair a role similar to makeup and accessories. Length, shape, […] More
Hair loss affects roughly 6.5 million men and 8 million women in the UK alone. That’s a huge number. And yet, if you scroll through most beauty publications, coverage of hair loss tends to stop at product roundups of volumising shampoos and scalp serums. Compare that with the forensic ingredient breakdowns readers now expect for […] More
