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  • Fenty Beauty Unveils New Cheeks Suede Blush Shades

    Fenty Beauty continues to innovate the makeup scene with its latest release, the Cheeks Suede Powder Blush, part of Rihanna’s renowned cosmetics line. This high-performance powder blush is designed to deliver a noticeable, yet effortlessly blendable flush of color in both matte and shimmer shades, catering to a diverse range of skin tones. Priced at […] More

  • Prada Beauty Launches Mascara with Sabrina Carpenter

    Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More

  • Pat McGrath x Candy Crush Orders Surprise with Diamond Rings

    In a surprising twist from the usual makeup launch, Pat McGrath Labs recently caused a stir in the beauty industry by mistakenly shipping three $10,000 diamond-encrusted rings with its new Candy Crush collection orders. Originally intended as exclusive gifts for supermodel Alex Consani and influencer Tefi Pessoa, these opulent rings ended up in the hands […] More

  • Saie Drops SuperSuede Blush Collection

    Saie is set to launch its latest blush collection, SuperSuede Talc-Free Powder Blush, bringing a fresh lineup of velvety, long-wearing shades just in time for 2025. Designed for a seamless, soft-focus finish, the formula is lightweight yet buildable, melting into the skin for a natural, diffused flush. The collection introduces six shades inspired by the […] More

  • Milk Makeup Drops Hydro Grip 12-Hour Gel Tint

    Milk Makeup is introducing Hydro Grip 12-Hour Hydrating Gel Skin Tint, a complexion product designed to deliver longwear hydration and lightweight coverage. This innovative skin tint promises up to 12 hours of wear without fading, caking, or settling into fine lines, making it an ideal choice for those seeking effortless, everyday makeup that keeps skin […] More

  • Rhode Introduces Sparkling ‘Sugar Cookie’ Lip Tint

    Rhode, the rising star in the beauty industry, is set to impress with its latest offering, the Peptide Lip Tint in Sugar Cookie. The Peptide Lip Tint in Sugar Cookie is described as a sheer-but-buildable hot pink gloss, infused with pink and blue shimmers that catch the light for a high-shine, glittering effect on the […] More

  • Moroccanoil’s First Fine Fragrance

    Moroccanoil, a brand renowned for its innovative hair care products, has made a bold entrance into the world of fine perfumery with the launch of L’Originale Eau de Parfum. This debut marks the brand’s first foray into fine fragrances, offering an Oriental Floral scent that captivates both women and men. Launched in 2025, L’Originale is […] More

  • Simi Haze Beauty Unveils COLOR GLAZE Lip and Cheek Pigment

    Simi Haze Beauty has unveiled its latest innovation, the COLOR GLAZE Lip and Cheek Pigment, a versatile product designed to give a sheer, juicy wash of color to the lips and cheeks. This product offers a weightless texture that effortlessly melts into the skin, creating a lasting, light-reflecting tint. Whether you’re going for a soft […] More

  • Westman Atelier Unveils Matte Bronzing Drops

    Westman Atelier has introduced its newest product, the Sun Tone Hydrating Matte Bronzing Drops, a versatile addition to the brand’s growing collection of clean beauty essentials. This lightweight liquid bronzer provides a matte, shimmer-free finish that delivers a natural, sunkissed warmth to the skin. Designed to enhance the complexion with a radiant, bronzed look, these […] More

  • Dove and Crumbl’s Sweet Collaboration Gets a New Addition

    Dove has expanded its delightful collaboration with the viral cookie shop Crumbl by introducing a new scent, ‘Nilla Bean Cupcake’, to its already popular body care line. This latest addition, featuring notes of vanilla bean topped with a buttery glaze, captures the essence of a Crumbl cookie classic and enriches the existing collection. Alongside this […] More

  • Billie Eilish Presents ‘Your Turn’ Fragrance

    Billie Eilish introduces her latest fragrance, “Your Turn,” a bold addition to her growing scent portfolio that’s now available for purchase. Unlike her original fragrance, “Eilish,” “Your Turn” offers a playful yet edgy aroma, encapsulating bright notes of bergamot peel, cardamom, and ginger, which evolve into a luscious blend of peach skin, coconut water, and […] More

  • Agnès b. Debuts Signature Fragrance

    Agnès b., the iconic Parisian fashion house established in 1975, is making a notable re-entry into the world of perfumery. The brand has announced a global and exclusive fragrance licensing agreement with Extend Beauty, a move that marks a significant expansion in agnès b.’s product offerings beyond its renowned clothing line.  FRAGRANCES The collaboration between […] More

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