Hermes, renowned for its exquisite craftsmanship, has launched its latest beauty innovation: the Rouge Brillant Silky lipstick collection. Introduced in 2025, this new range builds on the success of the brand’s initial foray into beauty in 2020 with the Rouge Hermès line. The Rouge Brillant Silky line promises a lightweight, buildable, and intensely glossy experience, […] More
Sydney Sweeney, celebrated for her roles in television and film, is now taking the spotlight in the beauty industry as the face of Laneige ‘s latest skincare innovation, the “Bouncy & Firm” Serum. In her newest campaign as the brand’s ambassador, Sweeney shares her personal skincare regimen, attributing her plump and radiant skin to the […] More
Maison Margiela ’s REPLICA line continues its tradition of evoking sensory memories with Never Ending Summer Eau de Toilette, a fragrance designed to encapsulate the charm of an Italian summer. Launching on March 21, this fresh citrus blend transports wearers to sunlit terraces overlooking the Amalfi Coast, where the scent of citrus mingles with the […] More
Refy‘s beloved “Lip Sculpt” lip liner, a must-have in beauty enthusiasts’ kits, recently went out of stock, sparking concerns among fans. However, the temporary disappearance was for a good reason. The brand has announced that the popular product wasn’t discontinued but instead has been reformulated to offer a more durable, long-lasting wear. The revamped version […] More
In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More
This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled […] More
The beauty industry is excited about the latest innovation from Haus Labs, the Bio-Radiant™ Glassy Highlighter Balm. This groundbreaking multi-use product offers more than just a shimmering finish, setting new standards in the integration of makeup and skincare. Launched with a unique formula comprising 64% skincare ingredients, this highlighter balm is set to revolutionize the way […] More
Terre d’Hermès Eau de Parfum Intense by Hermès captures the raw intensity and power of the earth’s core. This new iteration of the iconic Terre d’Hermès fragrance deepens the exploration of earth’s primal forces, combining fiery essence with aromatic sophistication. The scent opens with the sharp zest of bergamot, melded with the deep, resonant aromas […] More
Fenty Beauty continues to innovate the makeup scene with its latest release, the Cheeks Suede Powder Blush, part of Rihanna’s renowned cosmetics line. This high-performance powder blush is designed to deliver a noticeable, yet effortlessly blendable flush of color in both matte and shimmer shades, catering to a diverse range of skin tones. Priced at […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
In a surprising twist from the usual makeup launch, Pat McGrath Labs recently caused a stir in the beauty industry by mistakenly shipping three $10,000 diamond-encrusted rings with its new Candy Crush collection orders. Originally intended as exclusive gifts for supermodel Alex Consani and influencer Tefi Pessoa, these opulent rings ended up in the hands […] More
Saie is set to launch its latest blush collection, SuperSuede Talc-Free Powder Blush, bringing a fresh lineup of velvety, long-wearing shades just in time for 2025. Designed for a seamless, soft-focus finish, the formula is lightweight yet buildable, melting into the skin for a natural, diffused flush. The collection introduces six shades inspired by the […] More
