At 34, I’ve tried enough skincare to know when something feels different. Most serums and masks promise instant miracles, but few deliver beyond hydration or a fleeting glow. When 111SKIN introduced the Exosome Face Lift, a four-week at-home treatment designed to visibly lift and firm, I wanted to see if it could really bring professional-level […] More
At the 2025 Video Music Awards, Doja Cat made sure every eye stayed on her. Arriving in Balmain with platinum waves and a fiery crimson lip, she stunned fans when she appeared to take a bite out of a MAC lipstick tube. The shade? Her go-to, Lady Danger, the vivid coral red that has been […] More
Vyrao introduces its ninth and tenth launches with two playful, gender-neutral fragrances, Ludeaux and Ludatrix, fronted by Isamaya Ffrench and Mia Khalifa. The new scents continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program, using neuroscience-backed natural ingredients designed to heighten sensuality, confidence, and energy. FRAGRANCES For Ludeaux, Vyrao […] More
After more than 15 years away from the beauty segment, Mugler is making a bold return with a limited-edition makeup collection created in partnership with L’Oréal Paris. The launch follows L’Oréal’s acquisition of Mugler’s fashion and fragrance business in 2021 and marks a new chapter for the brand, which has long been defined by iconic […] More
TAMBURINS introduces its “Sunshine” fragrance collection through a campaign featuring Felix of STRAY KIDS, merging scent, storytelling, and sculptural design. The campaign unfolds with Episode 1: Napping Sunshine Beneath the Sunlight — An Infinite Journey Within a Dream, a poetic visual where everyday tenderness meets imagined strength. FRAGRANCES The narrative begins in a serene moment: […] More
Acqua di Parma expands its Signatures of the Sun collection with “Gelsomino a Freddo,” a fragrance shaped by the ancient cold enfleurage technique. The eau de parfum captures the essence of freshly harvested jasmine blossoms through a delicate 48-hour extraction process that preserves the flower’s most subtle facets. Each cycle gently transfers the aroma onto […] More
Here’s something many people aren’t ready to accept: Your face isn’t giving away your age, it’s your neck. Your multi-step skincare routine might get rid of hyperpigmentation and under-eye circles, but if it doesn’t cover your neck, you’re doing it wrong. COSMETIC PROCEDURES Want to keep your skin healthy and youthful from the shoulders up? […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
Boy Smells has joined forces with Bratz to create something no one saw coming: the first-ever “doll skin musk.” Known for its cult-favorite gender-neutral scents, the perfume brand takes inspiration from the Bratz dolls’ glossy image and the nostalgic skin musk fragrance profile. The result is Doll Skin Take It Or Leave It, a body […] More
Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More
Pattern Beauty, the brand founded by Tracee Ellis Ross, is stepping into a new chapter with the launch of its first body care line. Pattern Body debuts with five products designed to deliver hydration and radiance, using clean ingredients that honor the skin. Each formula carries the brand’s signature Midnite Amber fragrance, a genderless citrus-floral […] More
Luxury is no longer defined by how long you spend in front of the mirror; it’s about achieving elegance with ease. In today’s fast-paced world, beauty lovers are embracing solutions that combine sophistication, style, and convenience. HAIR One of the most captivating innovations in hair fashion is the rise of luxury pre braided wigs. These […] More
