TAMBURINS introduces its “Sunshine” fragrance collection through a campaign featuring Felix of STRAY KIDS, merging scent, storytelling, and sculptural design. The campaign unfolds with Episode 1: Napping Sunshine Beneath the Sunlight — An Infinite Journey Within a Dream, a poetic visual where everyday tenderness meets imagined strength. FRAGRANCES The narrative begins in a serene moment: […] More
Acqua di Parma expands its Signatures of the Sun collection with “Gelsomino a Freddo,” a fragrance shaped by the ancient cold enfleurage technique. The eau de parfum captures the essence of freshly harvested jasmine blossoms through a delicate 48-hour extraction process that preserves the flower’s most subtle facets. Each cycle gently transfers the aroma onto […] More
Here’s something many people aren’t ready to accept: Your face isn’t giving away your age, it’s your neck. Your multi-step skincare routine might get rid of hyperpigmentation and under-eye circles, but if it doesn’t cover your neck, you’re doing it wrong. COSMETIC PROCEDURES Want to keep your skin healthy and youthful from the shoulders up? […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
Boy Smells has joined forces with Bratz to create something no one saw coming: the first-ever “doll skin musk.” Known for its cult-favorite gender-neutral scents, the perfume brand takes inspiration from the Bratz dolls’ glossy image and the nostalgic skin musk fragrance profile. The result is Doll Skin Take It Or Leave It, a body […] More
Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More
Pattern Beauty, the brand founded by Tracee Ellis Ross, is stepping into a new chapter with the launch of its first body care line. Pattern Body debuts with five products designed to deliver hydration and radiance, using clean ingredients that honor the skin. Each formula carries the brand’s signature Midnite Amber fragrance, a genderless citrus-floral […] More
Luxury is no longer defined by how long you spend in front of the mirror; it’s about achieving elegance with ease. In today’s fast-paced world, beauty lovers are embracing solutions that combine sophistication, style, and convenience. HAIR One of the most captivating innovations in hair fashion is the rise of luxury pre braided wigs. These […] More
Louis Vuitton has unveiled its first-ever La Beauté Louis Vuitton campaign, marking a new chapter for the House as it debuts its inaugural makeup collection. The line, conceived under the creative direction of Dame Pat McGrath, introduces a bold vision for high-end beauty rooted in artistry, craftsmanship, and empowerment. MAKEUP The campaign, captured by Steven […] More
Miu Miu unveils Miutine, a fragrance that distills the house’s favorite contradiction, playful and precise, rebellious and refined, into a scent worn entirely for oneself. The name riffs on the French mutine, sketching a quietly unyielding character: someone who knows the rules and enjoys twisting them, who dresses up just to stay home, who moves […] More
Louis Vuitton is extending its world of travel, craft, and couture into color cosmetics with La Beauté, a highly curated makeup line conceived as “objets d’art” to be kept, refilled, and collected. The House has appointed Dame Pat McGrath, DBE as Creative Director, Cosmetics, bringing her editorial imagination and backstage precision to Vuitton’s first makeup […] More
Ariana Grande introduces a new “Wicked” fragrance collection built around two characters and two moods. The duo, Glinda and Elphaba, lands on October 15 with compositions designed for women and men, each carrying a clear, memorable signature. FRAGRANCES Elphaba leans amber-wood. Green, glowing apple and black plum open the scent, then vanilla resin and warm […] More
