Beauty of Joseon steps into a new chapter with its first lifestyle-led campaign, and it’s all about staying polished on the go. The cult-favorite K-beauty brand has partnered with designer Sandy Liang for the launch of “Busy Girl,” a campaign that redefines beauty routines for the nonstop generation. SKINCARE At the center of the release […] More
Sydney Sweeney has entered the grooming chat, and she’s done it in a way that no one saw coming. The actress and producer has partnered with natural soap brand Dr. Squatch to release a bar of soap infused with her actual bathwater. Titled Sydney’s Bathwater Bliss, the limited-edition product plays directly into internet mythology, delivering […] More
Lindsay Lohan is officially stepping into the skin care conversation. In a recent interview with Elle magazine, the actress revealed that she is in the process of developing her own skin care line. While she didn’t share a name or launch timeline, she emphasized the care going into the project: “It’s taking a long time […] More
Acqua di Parma introduces a new dimension of olfactory depth with the Blu Mediterraneo La Riserva collection, a reimagining of three signature fragrances, Mirto, Arancia, and Fico, now enriched through an extended maceration process. Crafted with precision and patience, the updated formulas undergo a slow two-month transformation, resulting in a more concentrated, velvety character and […] More
E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More
The skincare industry in 2025 is evolving with a dual focus: advanced innovation meets stripped-down simplicity. Consumers are more informed, less patient with marketing fluff, and increasingly drawn to products that are either high-performance or purposefully minimal. Whether it’s a swipe-on serum stick or a biotech-powered face cream, the demands are clear – products must […] More
Snif’s newest fragrance, Swede Tooth, may have already sold out, but its syrupy legacy is just getting started. Priced at $65 for 30ml (plus a 2ml tester), this Floral Fruity Gourmand scent delivers a sugar rush straight from the candy aisles of Stockholm. It’s an olfactory tribute to Scandinavian sweets, those chewy, juicy, slightly sour, […] More
Maison Margiela expands its REPLICA fragrance line with Ideal One, a new Eau de Parfum designed to evoke the intimacy of a perfect match. The launch marks a bold move into sensory intimacy, where human warmth meets technological precision through an innovative Skin Fusion Accord. FRAGRANCES Crafted by perfumer Christophe Raynaud, Ideal One takes inspiration […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
The experience of becoming a new mother is joyful and lovely. However, it frequently entails a unique set of difficulties and demanding responsibilities. Despite the restless nights and never-ending to-do lists, new moms need to put their health first. BEAUTY Simple self-care rituals can offer much-needed moments of respite, helping moms recharge both physically and […] More
CHANEL never treated chance as a stroke of luck. For Gabrielle Chanel, it was a decision. A move made with purpose. “Chance is my soul,” she famously declared. In the universe she created, chance doesn’t arrive uninvited, it’s pursued, created, and claimed. That philosophy lives on in CHANEL’s fragrance line CHANCE, a series that doesn’t […] More
In recent years, the skincare industry has witnessed a resurgence of interest in animal-based products, marking a departure from the previously dominant vegan and plant-based trends. SKINCARE This shift is characterized by the revival of traditional ingredients such as beef tallow, snail mucin, and bee venom, which are gaining popularity for their purported skin benefits […] More
