MAC Cosmetics presents the May issue of MACzine with Olandria Carthen as cover star. The issue centers on blush and places Carthen in a full MAC beauty look created by makeup artist Painted By Esther. The glam features Esther’s signature gradient blush technique, connecting the cover story to the launch of Skinfinish Colourstruck Blush. MAKEUP […] More
Skincare is no longer just about chasing trends or building a crowded bathroom shelf filled with products. Over the last few years, beauty routines have evolved into something far more intentional. For many people, skincare has become a daily ritual tied to relaxation, mindfulness, and overall well-being. Instead of focusing only on visible results, consumers […] More
Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More
Spending money on hair care treatments can feel endless. You try one product, then another, then a clinic visit, then a supplement, and before you know it, you’ve spent thousands without seeing much difference. The problem isn’t always the treatment. Often, it’s the approach. Understanding how to be smarter about what you spend, and why, […] More
Marc Jacobs has offered a new look at Marc Jacobs Beauty, sharing an Instagram post that points to the first product from the relaunched cosmetics line. The American fashion designer appeared in the image holding a branded compact, giving followers a close preview of Legally Bronze, a bronzer tied to the brand’s upcoming return. MAKEUP […] More
Finding the right Mother’s Day beauty gift starts with understanding that she may already have a routine, a favorite fragrance, and products she trusts. The point is not to replace what she loves, but to choose something that can sit naturally beside it. A good beauty gift feels personal in a quiet way: a serum […] More
Selected Met Gala 2026 beauty looks offered a clear guide to the products behind the night’s red carpet glam. Held on May 4 at the Metropolitan Museum of Art in New York, the gala celebrated the Costume Institute exhibition “Costume Art” with the dress code “Fashion Is Art.” The theme placed the dressed body at […] More
CHANEL presented the Cruise 2026.27 show in Biarritz last Tuesday with a beauty look centered on fresh skin, a sun-kissed complexion, and feathered eyelids. The makeup direction kept the face luminous and natural, while the eye look introduced the show’s most distinctive detail: feathers created by CHANEL and applied across the eyelids as a special […] More
Nike launches its “Project Goddess” campaign with a clear intention to challenge how makeup is perceived within sport. The campaign focuses on shifting the conversation around beauty, placing it within a context tied to performance and self-perception. Nike positions the idea through a simple premise: when athletes feel confident in how they look, that confidence […] More
YSL Beauty brought its Block Party concept to Belgrade on April 27, turning Dva Jelena in Skadarlija into a daytime gathering built around music, beauty, and social energy. The event started at 4 pm and brought together a mix of guests from fashion, digital culture, and entertainment, shaping a format that moved away from traditional […] More
Beauty is no longer predictable. What used to evolve over seasons now shifts in real time, driven by social platforms, cultural movements, and rapid changes in consumer behavior. A product can go from unknown to sold out in days. An ingredient can dominate conversations for weeks and then disappear just as quickly. This shift has […] More
Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More
