Latest stories

  • MAC Taps Alex Consani and JT for Limited-Edition Lip Combo Kits

    MAC Cosmetics has teamed up with Gen-Z model Alex Consani and rap icon JT for two new limited-edition lip combo kits, each featuring a hand-picked trio of products that reflect their personal styles. Priced at $52 USD, the kits are now available on MAC’s website and bring star-approved beauty looks straight to your makeup bag. […] More

  • Crocs x Touchland Hand Mist Case Brings Fun to Function

    In an unexpected but fitting collaboration, Crocs and Touchland have teamed up to turn a daily routine into a design moment. The Crocs x Touchland Hand Mist Case is a limited-edition accessory that delivers functionality with a healthy dose of fun, combining Touchland’s sleek hand sanitizers with Crocs’ signature bold charm and color. SKINCERE At […] More

  • ELEMIS and Aston Martin Launch Multi-Year Global Partnership

    British skincare powerhouse ELEMIS has announced a landmark multi-year partnership with Aston Martin, becoming the Official Skincare Partner of the celebrated performance car brand. The collaboration marks a fusion of two icons of British craftsmanship, combining precision engineering with advanced skincare to deliver curated experiences at the highest level of luxury. SKINCARE The partnership will […] More

  • Maximalist Beauty Reigns on DSCENE Defiance Issue Beauty Cover

    Model Johannelys Garcia takes center stage on the new DSCENE Defiance Issue beauty cover, captured by photographer Ingmar Chen in a fearless, color-saturated editorial. The look is anything but quiet. Bold pigment, sculptural nails, and vibrant textures collide to create a beauty moment that fully embraces excess. Makeup artist Mark Edio uses MAC Cosmetics and […] More

  • Rhode Launches Limited-Edition Summer Kit for Golden, Glowy Days

    Rhode is dialing up the glow with its new Summer Kit, a curated trio of warm-weather must-haves designed to give you sun-flushed cheeks, glossy golden lips, and hydrated skin, all packed in the brand’s signature baby rhode bubble bag. Dropping July 14 at 9 AM PST, this limited-edition bundle is your one-click answer to easy, […] More

  • Fake Tan Lines Make a Bold Return in 2025 Beauty Trends

    In a beauty world that’s long obsessed over flawless bronze and seamless coverage, fake tan lines are making a surprising return, and this time, they’re deliberate. From runway shows to viral TikTok filters, sharply defined tan lines are no longer seen as mistakes to be airbrushed away but as aesthetic choices meant to emphasize contrast, […] More

  • H&M Beauty and Chupa Chups Bring a Nostalgic Twist to Summer Routines

    H&M Beauty is serving up a sugar rush this summer with its newest limited edition collaboration, this time with none other than Chupa Chups. Launching in July 2025, the playful capsule captures the fun and flavor of the iconic lollipop brand through a candy-colored lineup of lip care, body mist, and accessories designed to turn […] More

  • Kris Jenner, Cosmetic Surgery, and the Business of Control

    Kris Jenner recently revealed that she underwent a facelift, this time performed by New York-based plastic surgeon Dr. Steven Levine. While the reveal wasn’t framed as a dramatic storyline on The Kardashians, her noticeably refreshed appearance, and the confirmation from both Dr. Levine and media outlets, sparked renewed conversation around cosmetic surgery, aging, and the […] More

  • DSCENE Beauty Digital Cover Story by Takahiro Ogawa

    The latest DSCENE Beauty digital cover story “Sculpted in Stone,” shot by Takahiro Ogawa, captures a moment of stillness shaped by precision and texture. Make-up artist Tadayoshi Honda and hairstylist Tetsuya Yamakata contribute to a series defined by sculptural restraint and quiet strength. Models Aika, Anni Yang, Io, Niko, Maria Shindo, and You Maylan, all from […] More

  • Huda Kattan Reclaims Full Ownership of Huda Beauty

    Huda Kattan has bought back the equity stake in Huda Beauty previously held by TSG Consumer, regaining full ownership of the brand she founded. The move comes a year after she returned as CEO and marks a significant moment for one of beauty’s most influential entrepreneurs. TSG initially invested in the company in 2017, during […] More

  • E.l.f. Beauty to Acquire Hailey Bieber’s rhode in $1 Billion Deal

    E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More

  • Five Emerging Brands Rewriting the Rules of Beauty

    In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More

Load More
Congratulations. You've reached the end of the internet.