Huda Beauty, the globally recognized brand founded by entrepreneur Huda Kattan, has once again claimed the top position on The Cosmetify Index for Q3 2025. This marks the third consecutive quarter that Huda Beauty has led the ranking, underscoring the brand’s resilience and continued appeal in the highly competitive beauty sector. The Cosmetify Index, which […] More
Beauty SCENE editors approached 2025 with a simple rule. A beauty drop earns a place only if it changes how we use it, wear it, or think about it. No noise, no filler, no seasonal gimmicks. BEAUTY These are the ten releases that stayed on desks, in bags, and on skin long after the launch […] More
As the fragrance world turns toward a new decade of olfactory exploration, 2026 promises an evolution that goes beyond mere accords and bottle design. FRAGRANCES Perfume in 2026 will be less about scent as accessory and more about scent as narrative, identity, and emotional architecture, a structural shift driven by cultural currents, environmental urgency, and […] More
The conversation around sun protection has expanded well beyond traditional sunscreen, with SPF lip balms now featured in nearly every skincare aisle. But are these products a medical necessity, or just another cosmetic fad? As research on sun exposure and skin cancer risk deepens, the question of lip-specific sun protection takes on new urgency, especially […] More
Beauty doesn’t need more noise in 2026. After years of accelerated trends, filtered perfection, and aesthetic overload, the industry reaches a point where subtraction feels more radical than addition. The question shifts from what’s new to what no longer makes sense. BEAUTY From overworked faces to routines built for performance rather than real life, these […] More
Business of Fashion recently reported that Pat McGrath Labs has put its assets, trademarks, and name up for sale as part of a restructuring effort. The move is intended to enable the brand to move forward in a more productive environment, but it signals significant instability at a company once valued at over $1 billion […] More
Valentino introduces its Holiday 2025 Beauty campaign with a vibrant, high-impact visual language. Renowned Fashion Photographer Carlijn Jacobs crafts a festive atmosphere using bold lighting and saturated color, channeling the spirit of celebration. The campaign’s creative direction prioritizes product storytelling, placing the spotlight on signature Valentino beauty items and seasonal exclusives. Beauty Makeup Looks Makeup […] More
Balenciaga introduces an AI-powered Fragrance Advisor designed to support online clients as they explore the Balenciaga Fragrance Collection of ten parfums. The tool offers a structured yet conversational way to navigate scent selection, extending the brand’s approach to digital service beyond standard chat functions. The Fragrance Advisor operates independently from the site’s existing chat services. […] More
Chanel has officially named BTS member Jung Kook as its global ambassador for Fragrances and Beauty. The announcement was shared via Chanel’s Instagram, confirming the partnership and signaling the brand’s investment in artists who shape contemporary culture. Jung Kook described Chanel as a house that honors its heritage while embracing modern creativity. He emphasized that […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Renowned perfumer Jo Malone shares her expert advice on how to choose a scent that is truly right for you. Selecting a fragrance is more than just a beauty ritual, it’s a personal statement that reflects your individuality, mood, and lifestyle. Whether you’re a fragrance novice or a seasoned collector, her practical tips offer a […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
