The latest DSCENE Beauty digital cover story “Sculpted in Stone,” shot by Takahiro Ogawa, captures a moment of stillness shaped by precision and texture. Make-up artist Tadayoshi Honda and hairstylist Tetsuya Yamakata contribute to a series defined by sculptural restraint and quiet strength. Models Aika, Anni Yang, Io, Niko, Maria Shindo, and You Maylan, all from […] More
Huda Kattan has bought back the equity stake in Huda Beauty previously held by TSG Consumer, regaining full ownership of the brand she founded. The move comes a year after she returned as CEO and marks a significant moment for one of beauty’s most influential entrepreneurs. TSG initially invested in the company in 2017, during […] More
E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
The experience of becoming a new mother is joyful and lovely. However, it frequently entails a unique set of difficulties and demanding responsibilities. Despite the restless nights and never-ending to-do lists, new moms need to put their health first. BEAUTY Simple self-care rituals can offer much-needed moments of respite, helping moms recharge both physically and […] More
Model Anabel Krasnotsvetov takes center stage in Anabel, a DSCENE BEAUTY EXCLUSIVE, photographed by Yarden Lior. The editorial builds on thoughtful styling, with art direction and wardrobe by Suliya Gisele, who brings a focused and cohesive vision to each look. Supporting the creative vision, Limor Vink and Andrew Noble assist on styling, contributing to a […] More
Gone With The Wind, DSCENE Beauty’s latest Beauty Digital Cover Story, explores the intimacy of facial expression through sculptural light and shadow. Captured by photographer Eluvier Acosta, the series centers model Treyanna Smith in a sequence of portraits. From close-up compositions to unexpected angles, the images pull focus toward the surface of the skin and […] More
In 2023, around 32% of women in the U.S. said they stick to a skincare routine every day. That’s a lot of time, money, and consistency. Despite that, pilling and irritation are still common issues. What’s even more frustrating is investing in a great skincare routine, only to watch it crumble into tiny flakes on […] More
Under the creative direction and lens of Eluvier Acosta, “Plumas” unfolds as a visually rich narrative starring Dolciana White at Mode Models Int. The production, led by Mas Studios Intl, sets the tone for a story defined by precise styling and bold composition. Fashion direction by Carl Abad elevates the concept, supported by Anton Kurkostryha […] More
Some may turn a blind eye, but hair oils hold a special place for most of us (and our scalps). Making another year doesn’t make anything different. Or maybe? 2025 is the year that sparks the need to look beyond hair oil as a simple 1-2-3 hydration fix. With the rampant eco-conscious beauty, biotech advancements […] More
Set against a simple backdrop, this DSCENE Beauty digital cover explores the interaction of movement, light, and luxury. Photographer Benjo Arwas captures model Hyunjoo in striking close-ups, where metallic textures and high-shine finishes heighten the visual impact. Makeup artist Zara Kaplan crafts a bold beauty statement, layering gold leaf across the eyelids and metallic pigments […] More
Nail artists are the unsung heroes of the beauty industry, transforming every fingernail into a masterpiece. Using vibrant polishes and delicate embellishments, they create styles that span from elegantly simple to dramatically bold. Nail art goes beyond aesthetics, embodying the individual’s mood, personality, or even cultural influences, thereby transforming a manicure into a statement piece […] More
