The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More
Chanel introduces Coco Mademoiselle Crush Absolu with Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the face of its 2026 campaign. Olivier Polge created the new intense ambery fragrance as a magnetic impulse that can shift the mood of a moment, awaken the senses, and encourage personal discovery. FRAGRANCES The fragrance develops through fruity, floral, […] More
Hilary Duff joined Bath & Body Works as brand ambassador and creative partner for Fruit Fusion, a body care franchise inspired by the fruity scents and playful beauty culture of the early 2000s. The partnership arrived as Duff returned to touring for the first time in almost two decades. BODY CARE Fruit Fusion introduced four […] More
Quen Blackwell has teamed up with MAC Cosmetics on a new lip kit inspired by the nude lip combination she has worn for years. The launch brings together three of the brand’s products in one set, offering a simple routine designed for everyday makeup, events, and quick touch-ups. MAKEUP The Quen Blackwell Lip Combo begins […] More
Armani Beauty introduces Dolci Makeup Blush, a new multi-use blush created for cheeks and lips. The campaign features Vittoria Ceretti and Sydney Sweeney, each bringing the product’s playful summer mood into focus. The blush brings a sensorial approach to makeup through a creamy stick format, a soft-matte finish, and five gourmet-inspired shades. BLUSHES The formula […] More
Uni introduces Kaia Gerber as its first Creative Partner in Residence, expanding her relationship with the ocean-powered body care brand into a long-term creative role. Alexandra Keating founded Uni with a focus on clean, sensorial body care formulas designed to perform while bringing a more considered approach to daily routines. NEWS Gerber joins Uni as […] More
L’Oréal Paris has partnered with Elle, the official prequel to the Legally Blonde franchise, weaving the brand directly into the narrative while launching a multi-touchpoint campaign that extends from screen to consumer. The collaboration connects the brand with a story about a young woman discovering her self-worth during a decade when L’Oréal products empowered women […] More
Kiko Milano has chosen Madonna to lead its largest move into the United States to date. The Italian cosmetics company named Madonna its new global ambassador as it prepares to expand into Macy’s stores, giving American customers wider access to products that previously reached them mainly through digital channels. NEWS Its new retail partnership places […] More
Bottega Veneta introduces Alta, a new fragrance collection composed of ten Eaux de Parfum. The launch expands the house’s work in scent through a wider view of Italy, moving across different moods, times of day, and olfactory textures. Alta follows an earlier fragrance chapter rooted in Venice and now looks at Italy through a broader […] More
Anua has named Kendall Jenner its first global brand ambassador, placing the Korean skin care brand in front of a wider international audience as its U.S. business continues to grow. The campaign begins with Anua’s PDRN Collagen Glow Facial Serum Spray, a product Jenner had already featured on her social media before the official ambassador […] More
Chanel introduces Jacob Elordi as the new face of Bleu de Chanel L’Exclusif with a campaign film directed by Alfonso Cuarón. The release marks a major beauty announcement for 2026 and gives the new fragrance a cinematic launch built around motion, pursuit, and desire. Cuarón turns the campaign into Chanel’s first action film, placing Elordi […] More
Patrick Ta Beauty expands its blush lineup with two new additions: Liquid Transition Brightening Blush and Transition Blurring Blush Duo. The brand, known for its Major Headlines Double-Take Blush Duo, now turns its focus to the area between the under-eye and cheek, a part of the face it describes as “an overlooked area that’s about […] More
