The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Armani Beauty has named Vittoria Ceretti its new global makeup ambassador, placing the Italian model at the center of its latest beauty chapter. To mark the appointment, Ceretti stars in a new campaign for Luminous Silk Foundation, one of the brand’s most recognized products. Armani Beauty cites her powerful runway presence and understated elegance as […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Nike launches its “Project Goddess” campaign with a clear intention to challenge how makeup is perceived within sport. The campaign focuses on shifting the conversation around beauty, placing it within a context tied to performance and self-perception. Nike positions the idea through a simple premise: when athletes feel confident in how they look, that confidence […] More
Dior Beauty expands its Dior Addict line with the introduction of the Glass Lipstick, fronted by ambassadors Jisoo and Willow Smith, a new product positioned between lipstick and gloss. The launch arrives with a campaign featuring the duo, presenting the formula through a clear, high-shine visual direction. LIPS The Glass Lipstick centers on a hybrid […] More
Formula 1 driver Charles Leclerc has been named a global ambassador for L’Oréal Paris, stepping into a role that spans the brand’s Men Expert line alongside its hair care and styling ranges. The Formula 1 driver will appear in campaigns across grooming and hair, beginning with a June launch for Men Expert Hydra Energetic. NEWS […] More
NYX Professional Makeup presents a new campaign starring Megan Thee Stallion, who fronts the launch of the Caramelt Mami Body Oil. The Grammy-winning artist appears at the center of a glowy visual series inspired by her song “Body.” BODY CARE Megan Thee Stallion connects directly to the campaign through her own perspective. She expresses excitement […] More
Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Lancôme names Demi Moore as its newest global ambassador, adding her to a group that reflects the brand’s current direction. Moore steps into this role following a career that spans film, television, and publishing, with work that continues to shape her public image. In this position, she will lead campaigns tied to Lancôme’s Absolue Longevity […] More
Revlon appoints Teyana Taylor as the face of its Super Lustrous Lipstick franchise, one of the brand’s best-known product lines. The partnership forms part of the “Revlon Be Unforgettable” campaign, introduced earlier this month as a continuation of the brand’s long-running messaging around identity and self-expression. LIPS Taylor describes the collaboration as aligned with her […] More
The Dioriviera Summer 2026 Makeup Collection translates the atmosphere of the Christian Dior La Colle Noire estate into a palette of sun-warmed tones. Peter Philips, Creative and Image Director for Dior Makeup, uses the Mediterranean environment to define the colors of this release. The collection focuses on the light of the French Riviera, utilizing vibrant […] More
Dr. Squatch launches its deodorant campaign with Megan Fox, marking its first large-scale focus on the category. Known for its bold tone, the brand presents the campaign as a six-part series with humor and playful lines. CAMPAIGNS Fox takes on the role of Professor Fox, head of the fictional Foundation for Odor Excellence. Across the […] More
It’s a 10 Haircare marks its 20th year with a new campaign and visual rebrand, appointing Khloé Kardashian as its first-ever Global Brand Ambassador. The partnership arrives at a key moment for the brand as it prepares to introduce a refreshed identity while maintaining the formulas that built its reputation. Founded by Carolyn Aronson, the […] More
