The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Jonathan Bailey is the face of Giorgio Armani‘s new men’s fragrance, I Will, bringing his understated charisma and contemporary elegance to the house’s latest olfactory launch. Fresh off a string of acclaimed performances across film, television, and theater, including Bridgerton, Fellow Travelers, and Wicked, Bailey embodies the confidence, determination, and authenticity at the heart of […] More
Urban Decay introduces the Ghosting Trio with actress Mika Abdalla, who fronts her first beauty campaign after appearing in the Amazon Prime series Off Campus. The three-product complexion system prepares, sets and refreshes makeup through blurring and mattifying formulas. The collection includes Ghosting Paste, Ghosting Powder and Ghosting Spray. Urban Decay places Abdalla at the […] More
Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance. FRAGRANCES Glimmer presents an […] More
The Ordinary turns acne education into a skin safari with a global campaign Pore Playground. The concept imagines the face as a lively habitat where blackheads, whiteheads and papules appear, change and return. Salicylic acid enters this terrain as the campaign’s lead active, giving the brand a playful way to explain what happens inside congested […] More
Prada Beauty has named Zendaya the new global ambassador for Prada Paradoxe, bringing the actor into the fragrance line through a partnership shaped by individuality, complexity and personal evolution. Zendaya had already worn Paradoxe as a personal favourite before the brand approached her, which gave the appointment a direct connection to her own fragrance choices. […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Salt & Stone has tapped Tucker Pillsbury, the singer and songwriter fans know as Role Model, for its newest campaign. The premium personal care brand developed the project ahead of his forthcoming album, Chuck Timely & The Hourglass, and built the concept around a fictional version of the man behind the artist. CAMPAIGNS The campaign […] More
A$AP Rocky returns to Fenty Skin for a limited collection centered on two daily essentials: Lux Balm Hydrating Moisture Barrier Lip Balm and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen. Rihanna and Rocky front the launch together, extending their work with Fenty Skin through new formulas, packaging and accessories connected to the rapper’s […] More
Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More
Chanel introduces Coco Mademoiselle Crush Absolu with Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the face of its 2026 campaign. Olivier Polge created the new intense ambery fragrance as a magnetic impulse that can shift the mood of a moment, awaken the senses, and encourage personal discovery. FRAGRANCES The fragrance develops through fruity, floral, […] More
Hilary Duff joined Bath & Body Works as brand ambassador and creative partner for Fruit Fusion, a body care franchise inspired by the fruity scents and playful beauty culture of the early 2000s. The partnership arrived as Duff returned to touring for the first time in almost two decades. BODY CARE Fruit Fusion introduced four […] More
Quen Blackwell has teamed up with MAC Cosmetics on a new lip kit inspired by the nude lip combination she has worn for years. The launch brings together three of the brand’s products in one set, offering a simple routine designed for everyday makeup, events, and quick touch-ups. MAKEUP The Quen Blackwell Lip Combo begins […] More
