Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah. CAMPAIGNS Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
TIRTIR has appointed V of BTS as its first global brand ambassador, marking a major step in the K-Beauty brand’s expansion beyond the Asian market. Known for its viral cushion foundation and wide shade range, TIRTIR positions the partnership as a move that connects its product philosophy with V’s global influence. FOUNDATION In an official […] More
Gentle Monster’s Fall 2025 Collection arrives as a cinematic experience titled The Hunt, a one-minute film starring Hunter Schafer and directed by Nadia Lee Cohen. The campaign unfolds like a suburban hallucination, a place of calm façades and fractured realities. Schafer moves through this uncanny world with the restraint of a performer caught between dream […] More
A harmony of elegance, light, and confidence! BTS’ Kim Taehyung has been officially named the Brand Ambassador for Japanese skincare house Yunth. Known for his refined artistry and magnetic presence, V now becomes the face of a brand celebrated for its gentle, luminous approach to beauty. SERUMS In a press release, Yunth described the partnership […] More
Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
British beauty brand Rehab enters men’s grooming with actor Lucien Laviscount as the face of its debut campaign. Known for his role as Alfie in Emily in Paris, Laviscount lends presence and charisma to a launch that translates Rehab’s performance-led beauty philosophy into a men’s line centered on simplicity and care. CAMPAIGNS Founded in 2022 […] More
The Ordinary introduces its new campaign, “Periodic Fable,” a project that aims to expose misleading buzzwords and marketing phrases within the beauty industry. Built on the brand’s foundation of transparency and scientific integrity, the campaign challenges vague skincare claims and the terminology that often confuses consumers. View this post on Instagram A post […] More
Laura Geller teams up with actress Debi Mazar to relaunch one of the brand’s most iconic products, the Baked Gelato Swirl Illuminator in its bestselling Gilded Honey shade. Known for artisan-crafted baked makeup and formulas designed for mature skin, the brand brings back this fan favorite with a refreshed formula developed specifically for women over […] More
Dossier introduces Lost Americana, its first celebrity fragrance created with MGK. The scent, part of the brand’s Originals line, takes its name and inspiration from the musician’s latest album. Crafted as a co-creation between MGK and Dossier’s Creative Lab, it combines evocative notes with a design meant to resonate beyond music. FRAGRANCES The composition opens […] More
Charlotte Tilbury unveils its Holiday 2025 campaign with Céline Dion as the face of Star Confidence, a festive launch that pairs the singer’s return to high-glam beauty with an expansive lineup of makeup, skincare, and fragrance. MAKEUP The campaign references Dion’s Paris 2024 Olympic appearance and frames the season’s looks as a confident, performance-ready take […] More
Bubble skincare has announced actress and singer Leighton Meester as its first global brand ambassador. The announcement coincides with the launch of Radical Joy, a new campaign that emphasizes skincare with a playful, vibrant edge. Meester, best known for her breakout role as Blair Waldorf in Gossip Girl, brings her cross-generational presence to the brand […] More
