The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Patrick Ta Beauty expands its blush lineup with two new additions: Liquid Transition Brightening Blush and Transition Blurring Blush Duo. The brand, known for its Major Headlines Double-Take Blush Duo, now turns its focus to the area between the under-eye and cheek, a part of the face it describes as “an overlooked area that’s about […] More
YSL Beauty has named Charli xcx its newest U.S. Local Ambassador, placing the musician inside a new makeup campaign centered on self-expression, beauty identity, and the launch of Skin Affair Soft Glow Cushion Foundation. She joins Amelia Gray, Lila Moss, and Laura Harrier on the brand’s U.S. ambassador roster, as YSL Beauty continues to align […] More
Diesel Fragrances officially names actress and award-winning performer Dove Cameron as the new Global Ambassador for Only Desire. This collaboration opens a new chapter for the brand. Only Desire represents the first feminine fragrance launched under the creative direction of Glenn Martens. FRAGRANCES Dove Cameron represents modern femininity through her bold, emotional, and unapologetic character. […] More
Vaseline appointed global superstar Jennie as its new global ambassador for body care. The singer, rapper, and actress already holds a major global influence across music, fashion, and culture with her signature beauty aesthetic and glowing complexion. Vaseline selected her to front this new era of body care, aligning her style with the category’s shift into […] More
Mugler Fragrances unveils a new visual narrative in collaboration with friend of the House, Emma Chamberlain, titled “The Womanities” series. The editorial project displays the transformative power of fragrance through the many characters and archetypes within the universe of Mugler. Through a series of visuals, Emma Chamberlain steps into multiple women that define the identity […] More
YSL Beauty has tapped global ambassador Austin Butler to front the newest addition to its MYSLF fragrance collection, MYSLF Eau de Toilette Intense. The new scent expands the cult-favorite line through a fresher and more intense direction, with the brand describing it as “minerally fresh, intensely musky and radically sensual.” Inspired by the changing nature […] More
Armani Beauty has named Vittoria Ceretti its new global makeup ambassador, placing the Italian model at the center of its latest beauty chapter. To mark the appointment, Ceretti stars in a new campaign for Luminous Silk Foundation, one of the brand’s most recognized products. Armani Beauty cites her powerful runway presence and understated elegance as […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Nike launches its “Project Goddess” campaign with a clear intention to challenge how makeup is perceived within sport. The campaign focuses on shifting the conversation around beauty, placing it within a context tied to performance and self-perception. Nike positions the idea through a simple premise: when athletes feel confident in how they look, that confidence […] More
Dior Beauty expands its Dior Addict line with the introduction of the Glass Lipstick, fronted by ambassadors Jisoo and Willow Smith, a new product positioned between lipstick and gloss. The launch arrives with a campaign featuring the duo, presenting the formula through a clear, high-shine visual direction. LIPS The Glass Lipstick centers on a hybrid […] More
Formula 1 driver Charles Leclerc has been named a global ambassador for L’Oréal Paris, stepping into a role that spans the brand’s Men Expert line alongside its hair care and styling ranges. The Formula 1 driver will appear in campaigns across grooming and hair, beginning with a June launch for Men Expert Hydra Energetic. NEWS […] More
NYX Professional Makeup presents a new campaign starring Megan Thee Stallion, who fronts the launch of the Caramelt Mami Body Oil. The Grammy-winning artist appears at the center of a glowy visual series inspired by her song “Body.” BODY CARE Megan Thee Stallion connects directly to the campaign through her own perspective. She expresses excitement […] More
