The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Louis Vuitton takes its Cologne Perfumes on the road in a new campaign with Los Angeles artist Alex Israel, placing six fragrances created by Master Perfumer Jacques Cavallier Belletrud inside the Colognes Woody Wagon. The film develops the California references that have defined the collaboration since 2019, using the sculptural station wagon as the link […] More
Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. […] More
Chanel introduces 1957 L’Extrait de Parfum with Jung Kook, House Ambassador for Fragrances and Beauty. The BTS member appears in a new campaign dedicated to the fragrance and joins Chanel In House Perfumer Creator Olivier Polge for a conversation about its composition, inspiration and connection to Gabrielle Chanel. FRAGRANCES The campaign marks Jung Kook’s first […] More
Jonathan Bailey is the face of Giorgio Armani‘s new men’s fragrance, I Will, bringing his understated charisma and contemporary elegance to the house’s latest olfactory launch. Fresh off a string of acclaimed performances across film, television, and theater, including Bridgerton, Fellow Travelers, and Wicked, Bailey embodies the confidence, determination, and authenticity at the heart of […] More
SKIN1004 has named Hudson Williams as its new ambassador, turning the actor’s existing interest in the Korean skincare brand into an official partnership. The news follows months of online attention around Williams’ detailed routine, which already included several SKIN1004 products. The appointment builds on a connection that fans recognized before the brand attached an ambassador […] More
Urban Decay introduces the Ghosting Trio with actress Mika Abdalla, who fronts her first beauty campaign after appearing in the Amazon Prime series Off Campus. The three-product complexion system prepares, sets and refreshes makeup through blurring and mattifying formulas. The collection includes Ghosting Paste, Ghosting Powder and Ghosting Spray. Urban Decay places Abdalla at the […] More
Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance. FRAGRANCES Glimmer presents an […] More
The Ordinary turns acne education into a skin safari with a global campaign Pore Playground. The concept imagines the face as a lively habitat where blackheads, whiteheads and papules appear, change and return. Salicylic acid enters this terrain as the campaign’s lead active, giving the brand a playful way to explain what happens inside congested […] More
Prada Beauty has named Zendaya the new global ambassador for Prada Paradoxe, bringing the actor into the fragrance line through a partnership shaped by individuality, complexity and personal evolution. Zendaya had already worn Paradoxe as a personal favourite before the brand approached her, which gave the appointment a direct connection to her own fragrance choices. […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Salt & Stone has tapped Tucker Pillsbury, the singer and songwriter fans know as Role Model, for its newest campaign. The premium personal care brand developed the project ahead of his forthcoming album, Chuck Timely & The Hourglass, and built the concept around a fictional version of the man behind the artist. CAMPAIGNS The campaign […] More
A$AP Rocky returns to Fenty Skin for a limited collection centered on two daily essentials: Lux Balm Hydrating Moisture Barrier Lip Balm and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen. Rihanna and Rocky front the launch together, extending their work with Fenty Skin through new formulas, packaging and accessories connected to the rapper’s […] More
