Gap teams up with Summer Fridays for a 20-piece collaboration that introduces Summer Fridays’ first apparel designs through soft seasonal essentials. The collection arrives with a focus on comfort, familiar silhouettes, and the rituals that shape time spent indoors. Summer Fridays brings its Southern California minimalism into conversation with Gap’s well-known approach to soft textures […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Gabbriette fronts the new ZARA Hair campaign for Chromatic Mode, a holiday styling kit built around silver tones, holographic shine, and accessories designed for quick transformations. The visuals by Photographer and Director Fabien Baron and Hair Creative Director Guido Palau shape a crisp, futuristic direction, using sharp lighting, metallic surfaces, and controlled framing to position […] More
Versace Crystal Emerald fragrance ushers in a new era for the house’s Crystal collection, capturing a modern vision of luxury and sensuality with its 2025 campaign. The campaign is fronted by Lila Moss, who channels the bold, radiant spirit of the scent in imagery lensed by celebrated photographer Mert Alas. The creative direction, led by […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah. CAMPAIGNS Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
TIRTIR has appointed V of BTS as its first global brand ambassador, marking a major step in the K-Beauty brand’s expansion beyond the Asian market. Known for its viral cushion foundation and wide shade range, TIRTIR positions the partnership as a move that connects its product philosophy with V’s global influence. FOUNDATION In an official […] More
Gentle Monster’s Fall 2025 Collection arrives as a cinematic experience titled The Hunt, a one-minute film starring Hunter Schafer and directed by Nadia Lee Cohen. The campaign unfolds like a suburban hallucination, a place of calm façades and fractured realities. Schafer moves through this uncanny world with the restraint of a performer caught between dream […] More
A harmony of elegance, light, and confidence! BTS’ Kim Taehyung has been officially named the Brand Ambassador for Japanese skincare house Yunth. Known for his refined artistry and magnetic presence, V now becomes the face of a brand celebrated for its gentle, luminous approach to beauty. SERUMS In a press release, Yunth described the partnership […] More
