The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Bella Hadid expands Orebella with the introduction of Body and Hair Perfume Mists, a new product category designed for use across skin and hair. The launch builds on the brand’s existing shake-to-activate perfumes, introducing a lighter format that supports frequent application throughout the day. FRAGRANCES Hadid frames the release through the idea of transformation linked […] More
Beauty of Joseon introduces Dayscreen Moisturizer SPF 30 with Peggy Gou leading the launch as global ambassador. The release centers on a hybrid formula that combines moisturizer and sunscreen into a single product, built for daily use and quick application. SUN CARE Dayscreen Moisturizer SPF 30 enters the brand’s sunscreen lineup with a formula designed […] More
Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More
Dior Beauty introduces a new daily UV protection duo with Jisoo, Florence Hunt, and Akon Changkou leading the campaign. The release centers on two products designed for daily use across all skin types and tones, each offering SPF 50 PA++++ protection with an invisible finish. SUN CARE The first product, Le Fluide UV Invisible Hydratant, […] More
e.l.f. Cosmetics expands its mockumentary series with Vanity Vandals, a 10-minute film starring Phoebe Dynevor and Christina Chang. Following the release of Cosmetic Criminals in 2024, the new installment places shared bathroom routines under investigation, using a true crime format to explore how beauty products accumulate and take over personal space. CAMPAIGNS The film introduces […] More
LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
Garnier introduces Young Miko as the face of its latest campaign, centered on Vitamin C Micellar Water. The partnership marks the artist’s first official step into the beauty space and positions her within a campaign that connects music, identity, and everyday skincare. Garnier frames the collaboration through Young Miko’s presence in Latin music and her […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
Pillow Talk by Charlotte Tilbury has found a new voice in Sienna Miller with its latest campaign, Pillow Talk in Bloom. The actress steps in as the brand’s newest muse, embodying effortless beauty that feels intimate, warm, and fully in tune with the collection. MAKEUP Gone is the classic pink boudoir setting that first made […] More
E.l.f. Cosmetics brings Flau’Jae Johnson into its “Show Yourself” campaign, placing the college basketball player and musician at the center of its latest initiative. With more than 2,000 career points, Johnson enters the partnership as an athlete with a defined track record, while her work in music adds a second layer to her public presence. […] More
