Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More
Billie is turning heads, and noses, in Midtown Manhattan with a bold campaign designed to make passersby stop and smell the armpit. The beauty brand, known for its playful approach to personal care, has unveiled a series of scratch-and-sniff posters near Penn Station to promote the newest scent of its best-selling All Day Deodorant, “Coco […] More
Charlotte Tilbury has tapped Kim Cattrall as the star of its new Pillow Talk Beauty Soulmates campaign, an empowering celebration of beauty, confidence, and self-love. At 68, Cattrall is perhaps the ideal ambassador, embodying a graceful sense of self-assurance built over decades of embracing personal authenticity. Renowned for her iconic portrayal of Samantha Jones in […] More
In the sphere of haute couture and fine fragrances, Mugler‘s latest creation, Angel Stellar Eau de Parfum Lumineuse, emerges as a symbol of femininity. Launched with the Hunter Schafer as the face of the campaign, this new fragrance adds a chapter to the storied legacy of the brand’s original Angel perfume. Adorned in a custom, […] More
Givenchy Beauty introduces Le Rouge Interdit Baume, a skincare-infused lip balm designed for hydration and effortless elegance. Leading the campaign is Hyunjin, the South Korean artist known for his work with Stray Kids. Wearing shade No. 10, a reinvented take on Givenchy’s iconic black, he embodies the modern edge of the brand. View this […] More
Sydney Sweeney, celebrated for her roles in television and film, is now taking the spotlight in the beauty industry as the face of Laneige ‘s latest skincare innovation, the “Bouncy & Firm” Serum. In her newest campaign as the brand’s ambassador, Sweeney shares her personal skincare regimen, attributing her plump and radiant skin to the […] More
In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More
Khloé Kardashian is making her mark in the fragrance world with the launch of her debut scent, XO Khloé. This signature fragrance represents a deeply personal journey for the star, who has poured her heart into every detail, from the sleek bottle design to the elegant, charming scent. FRAGRANCES The fragrance will make its exclusive […] More
Rhode is introducing its newest skincare innovation, Barrier Butter, an intensive moisture balm designed to elevate your nighttime routine with deep hydration and long-lasting benefits. The star of the product launch is none other than supermodel Claudia Schiffer, who serves as the face of the campaign. Known for her timeless beauty and radiant complexion, Schiffer […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Hera, the contemporary Seoul beauty brand, has launched its latest global campaign featuring K-pop star and global ambassador Jennie Kim, also known as Jennie of BLACKPINK. The campaign, titled ‘More You, Effortlessly,’ reflects Hera’s core beauty philosophy—creating a sophisticated, personal makeup look with minimal effort. This philosophy aligns perfectly with the brand’s image. Прикажи […] More
