The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Miu Miu appoints Jang Wonyoung as its beauty ambassador for Japan and Korea, extending her role within the Italian house. The 21-year-old K-pop star, known mononymously as Wonyoung, continues her association with the brand after previously serving as a fashion ambassador. With this new position, she will appear in the campaign for the upcoming Miutine […] More
Garnier introduces Young Miko as the face of its latest campaign, centered on Vitamin C Micellar Water. The partnership marks the artist’s first official step into the beauty space and positions her within a campaign that connects music, identity, and everyday skincare. Garnier frames the collaboration through Young Miko’s presence in Latin music and her […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
Pillow Talk by Charlotte Tilbury has found a new voice in Sienna Miller with its latest campaign, Pillow Talk in Bloom. The actress steps in as the brand’s newest muse, embodying effortless beauty that feels intimate, warm, and fully in tune with the collection. MAKEUP Gone is the classic pink boudoir setting that first made […] More
E.l.f. Cosmetics brings Flau’Jae Johnson into its “Show Yourself” campaign, placing the college basketball player and musician at the center of its latest initiative. With more than 2,000 career points, Johnson enters the partnership as an athlete with a defined track record, while her work in music adds a second layer to her public presence. […] More
L’Oréal Paris announces a collaboration with 20th Century Studios’ The Devil Wears Prada 2, set to arrive in theaters on May 1. The partnership begins with a custom campaign that brings together Kendall Jenner and Simone Ashley, both serving as global ambassadors for the brand. The first release appears during the 98th Annual Academy Awards, […] More
Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Zegna presents MEMORIE, a new fragrance collection built around six perfumes that interpret moments connected to the life and vision of founder Ermenegildo Zegna. The collection transforms memories of place, work, and landscape into scent, translating more than a century of history into a sequence of olfactory chapters. To accompany the launch, Zegna introduces a […] More
Chanel introduces a new interpretation of its most recognized fragrance with the launch of Chanel N°5 Eau de Toilette. The house presents the updated scent through a campaign featuring Margot Robbie, photographed by Karim Sadli. FRAGRANCES For more than a century, Chanel N°5 has shaped the history of modern perfumery, and this new edition approaches […] More
Hourglass announces Olivia Dean as its newest Global Brand Partner, marking the beginning of a collaboration built around creativity, personal expression, and community. The partnership launches alongside a curated product bundle titled The Olivia Dean Edit, a three-piece selection chosen by the singer herself. NEWS Dean describes the partnership as a natural extension of her […] More
Bella Hadid leads the debut of Revolve Los Angeles, the first eponymous fashion house introduced by the global multibrand retailer. Revolve positions the launch as a new step in its evolution after more than two decades as a retail platform. Hadid appears as the brand’s first ambassador and anchors the campaign. NEWS The launch follows […] More
