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  • Gisou Welcomes Rosie Huntington-Whiteley as Global Ambassador

    Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More

  • Louis Vuitton Launches First La Beauté Campaign with Hoyeon

    Louis Vuitton has unveiled its first-ever La Beauté Louis Vuitton campaign, marking a new chapter for the House as it debuts its inaugural makeup collection. The line, conceived under the creative direction of Dame Pat McGrath, introduces a bold vision for high-end beauty rooted in artistry, craftsmanship, and empowerment. MAKEUP The campaign, captured by Steven […] More

  • Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”

    Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More

  • YSL Beauty Introduces MYSLF Absolu with Austin Butler

    Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More

  • CAIA Cosmetics Teams Up with ROTATE for Beauty Capsule

    Marking the opening day of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are launching a capsule collection that connects the two labels through design and product innovation. The collaboration introduces several limited items, including a fragrance, lip liners, lip treatment, and a satin bag. Each piece reflects the sensibilities of both brands, […] More

  • Day Dew Sunscreen Drops with Peggy Gou for Beauty of Joseon

    Beauty of Joseon has chosen Peggy Gou as the new face of its latest campaign, timed with the debut of the Day Dew Sunscreen and the brand’s recent entry into the U.S. market through Sephora. Titled “Not Our First Rodeo,” the campaign uses Western motifs to mark a confident step forward for the Korean skincare […] More

  • Mane Enters a New Phase with Five Fresh Product Launches

    Mane, the hair care brand created by celebrity hairstylist Jen Atkin, enters a new phase with the launch of five products and an updated look. Two years after its debut, the brand prepares to grow beyond its original range of hot tools and brushes. With this expansion, Mane introduces not only new formulas but also […] More

  • Sasha Colby Stars in R.E.M. Beauty’s Fembot Drop

    r.e.m. beauty has officially entered its Fembot era, and who better to lead the charge than Sasha Colby? The drag legend returns as the face of the new Fembot Capsule Collection, a vibrant edit from Ariana Grande’s label built around the viral, intergalactic pink shade. MAKEUP First partnering at RuPaul’s DragCon in 2023, the reunion […] More

  • Emma Chamberlain and Pinterest Launch Limited-Edition Coffee Flavor

    Emma Chamberlain’s Chamberlain Coffee has teamed up with Pinterest for a limited-edition flavor drop that brings digital trend forecasting to your morning cup. Launching June 17, the new Sea Salt Toffee Flavored Blend arrives just in time for the opening of Chamberlain Coffee’s latest café in Century City, and it’s more than just a drink. […] More

  • Rhode Unveils Glazing Mist for Daily Hydration and Glow

    Rhode introduces its new Glazing Mist and brings actor Harris Dickinson into the spotlight as the first male face of the brand. Known for his role in Babygirl, Dickinson leads the campaign for the latest addition to Rhode’s skincare lineup. Rhode introduces the Glazing Mist as the next essential in its glow-focused skincare lineup. The […] More

  • JISOO & Jenna Ortega Front Dior’s Rosy Glow Stick Launch

    Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move. MAKEUP  The Rosy Glow Stick is a modern reimagining […] More

  • Mienne Launches Erotic Body Care Line

    Mienne, a new luxury house devoted to desire, enters the beauty space with a line of body care designed to elevate intimacy and ritual. Launching today, the debut collection reimagines everyday skincare as a sensual experience, inviting users to rediscover the body through layers of touch, scent, and sensation. Powered by a combination of aphrodisiacs […] More

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