Vyrao introduces its ninth and tenth launches with two playful, gender-neutral fragrances, Ludeaux and Ludatrix, fronted by Isamaya Ffrench and Mia Khalifa. The new scents continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program, using neuroscience-backed natural ingredients designed to heighten sensuality, confidence, and energy.
FRAGRANCES
For Ludeaux, Vyrao turns to Isamaya Ffrench, who embodies the fragrance’s flirtatious energy in front of and behind the camera. Shot by Alex Leese with styling by Danielle Emerson, the campaign casts Ffrench in soft, cheeky tones that match the bottle’s peach hue. The fragrance itself opens with a milky peach accord before deepening into osmanthus, magnolia flower, jasmine, and amyris. A latex accord adds spark, while woods, tonka bean, ambrox, musk, and sandalwood close the composition.
Measured through IFF’s program, the ingredients show a lift in sensuality by 74% and self-esteem by 62%. The bottle, finished with a Herkimer diamond and the mantra “I Wink From Within,” makes the message clear: Ludeaux is a scent for play and seduction. It comes in 50ml for $190 and 30ml for $120.
Mia Khalifa steps into the role of face for Ludatrix, Vyrao’s fragrance for passion and arousal. Photographer Alex Leese and stylist Danielle Emerson present Khalifa in a bolder mood, with pink tones mirroring the frosted bottle. The composition leans into intensity with a lipstick accord, latex, Sichuan pepper, rose oil, and orris concrete. Ambrette deepens the intimacy, while cedarwood, sandalwood, and olibanum ground the base.
The formula, tested through IFF’s research, shows measured gains in sensuality by 81%, energy by 56%, and happiness by 57%. Ludatrix carries the mantra “I Spray, I Play” and includes a Herkimer diamond crystal. It’s available in 50ml for $190, 30ml for $120, and 10ml for $45.
With Ludeaux and Ludatrix, Vyrao treats pleasure with both levity and science. The fragrances use natural materials and mood-mapped accords to spark confidence, flirtation, and desire, while their campaigns position Ffrench and Khalifa as muses for modern sensuality. Together, they mark a fresh chapter for the brand, one that continues to frame scent as both a sensory and emotional experience.
