James Franco is the face of Gucci‘s new fragrance for men called Made to Measure. We wrote about the fragrance earlier. The print advertising campaign featuring the gorgeous actor was shot by photographer duo Mert Alas & Marcus Piggott. The tv advertisement was directed by Nicolas Winding Refn and is similar to the Gucci Premiere Ad featuring Blake Lively. Take a look at the complete campaign and a behind the scenes video below.