The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
Hourglass announces Olivia Dean as its newest Global Brand Partner, marking the beginning of a collaboration built around creativity, personal expression, and community. The partnership launches alongside a curated product bundle titled The Olivia Dean Edit, a three-piece selection chosen by the singer herself. NEWS Dean describes the partnership as a natural extension of her […] More
Bella Hadid leads the debut of Revolve Los Angeles, the first eponymous fashion house introduced by the global multibrand retailer. Revolve positions the launch as a new step in its evolution after more than two decades as a retail platform. Hadid appears as the brand’s first ambassador and anchors the campaign. NEWS The launch follows […] More
Lila Moss, Amelia Gray, and Laura Harrier lead a new YSL Beauty campaign as local U.S. ambassadors. The three women express beauty through individuality and personal style, each bringing a distinct presence that reflects different dimensions of femininity and identity. NEWS Photographer and director Renell Medrano captures the campaign in New York City. The campaign […] More
Gisele Bündchen steps back into the beauty spotlight as Global Ambassador for Garnier, marking a return shaped by wellness and science-led performance. The Brazilian supermodel, long associated with sunlit waves and runway dominance, approaches this chapter with a focus on function. NEWS Her debut takes shape in a cinematic mini-film titled “The Signature.” The campaign […] More
Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
Chanel introduces the Denim Makeup collection, a limited-edition release led by Lily-Rose Depp and created by Comètes Collective member Valentina Li. The project transforms denim’s visual language into cosmetic form, drawing directly from indigo tones, faded blues, and metallic reflections. The campaign places Depp in washed denim jackets and logo earrings, linking the material reference […] More
Centellian24 has announced Taehyun of TOMORROW X TOGETHER as its newest global ambassador, marking the K-beauty brand’s move to expand its presence with younger audiences worldwide. The partnership aligns the skincare label with one of K-pop’s most influential figures as it continues to strengthen its visibility in the United States and international markets. SKINCARE The […] More
MAC Cosmetics has announced its official arrival at Sephora, marking the milestone with a new campaign featuring Chappell Roan, Gabbriette, and Quen Blackwell. The campaign centers on MAC’s long-standing focus on lip artistry, presenting customized lip combinations that reflect individual identity and mood. LIPS Creative Director Nicola Formichetti describes the collaboration as a meeting of […] More
Matrix names KATSEYE as its new Global Brand Ambassadors, marking a one-year partnership with the Grammy-nominated girl group. The collaboration stands as the first of its kind for both Matrix and KATSEYE. According to Global General Manager Andrew Edwardson, the alliance reflects a shared focus on inclusivity, individuality, and movement. NEWS The six-member group: Yoonchae, […] More
Calvin Klein Fragrances names Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs. The launch introduces a new chapter within the Euphoria franchise through three parfum-intense creations centered on confidence, pleasure, and sensuality. FRAGRANCES The Euphoria Elixirs collection presents ultra-concentrated formulas built around vanilla, the fruit of the orchid and the signature […] More
Lemme has introduced its first-ever co-branded gummy, teaming up with Kylie Jenner and Kylie Cosmetics for the limited-edition Skin Glaze Gummies. Timed to coincide with the launch of Kylie Cosmetics’ Pomegranate Lip Butter, the release extends the beauty moment beyond makeup and into ingestible skincare. CAMPAIGNS The campaign stars Kylie Jenner alongside Kourtney Kardashian, founder […] More
Kylie Cosmetics launched a new Pomegranate Lip Butter inspired by the personal preferences of Kylie Jenner. This product functions as an ultra-hydrating balm. The brand developed this formula to hydrate and protect the skin barrier of the lips. It delivers a juicy sweetness alongside a sheer red color and a glossy finish. This specific release […] More
