Anya Taylor-Joy, Jisoo, and Willow Smith join Dior Perfumes as Dior introduces a new chapter built around Dior Addict. The three Dior makeup faces step into fragrance through three new creations, extending their presence within the house beyond makeup. Anya Taylor-Joy enters the project as an on-screen force whose presence extends from cinema to the […] More
Valentino introduces its Holiday 2025 Beauty campaign with a vibrant, high-impact visual language. Renowned Fashion Photographer Carlijn Jacobs crafts a festive atmosphere using bold lighting and saturated color, channeling the spirit of celebration. The campaign’s creative direction prioritizes product storytelling, placing the spotlight on signature Valentino beauty items and seasonal exclusives. Beauty Makeup Looks Makeup […] More
NARS has named Kaia Gerber as the new Global Brand Ambassador, selecting the American model and actress to lead the upcoming Afterglow Lip Balm campaign. The appointment formalizes a relationship that has developed gradually and places Gerber at the center of a major product release scheduled for later this month. The campaign was photographed by François […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Gap teams up with Summer Fridays for a 20-piece collaboration that introduces Summer Fridays’ first apparel designs through soft seasonal essentials. The collection arrives with a focus on comfort, familiar silhouettes, and the rituals that shape time spent indoors. Summer Fridays brings its Southern California minimalism into conversation with Gap’s well-known approach to soft textures […] More
MAC announces singer and songwriter Chappell Roan as its new Global Brand Ambassador, marking a major moment for the artist whose story with the brand began years ago with her first Lipglass. She recalls shouting, “Holy sh*t, I’m a MAC girl!” in middle school after trying the product for the first time. NEWS Roan has […] More
Gabbriette fronts the new ZARA Hair campaign for Chromatic Mode, a holiday styling kit built around silver tones, holographic shine, and accessories designed for quick transformations. The visuals by Photographer and Director Fabien Baron and Hair Creative Director Guido Palau shape a crisp, futuristic direction, using sharp lighting, metallic surfaces, and controlled framing to position […] More
Versace Crystal Emerald fragrance ushers in a new era for the house’s Crystal collection, capturing a modern vision of luxury and sensuality with its 2025 campaign. The campaign is fronted by Lila Moss, who channels the bold, radiant spirit of the scent in imagery lensed by celebrated photographer Mert Alas. The creative direction, led by […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah. CAMPAIGNS Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their […] More
