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  • Balenciaga Presents Collection of 10 Distinct Fragrances

    Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention. FRAGRANCES A rediscovery by the house’s archivists sparked the project. After fifteen years […] More

  • Kristin Davis Joins IT Cosmetics as First Celebrity Partner

    IT Cosmetics has named actor and producer Kristin Davis as its first celebrity partner, placing her at the forefront of the brand’s CC+ Foundation franchise. Known globally for her role as Charlotte York in Sex and the City and its sequel And Just Like That, Davis brings her personal story of skin struggles and confidence […] More

  • Laneige Introduces Stardust Lip Glowy Balm with Coco Jones

    Laneige launches a new limited-edition version of its cult-favorite Lip Glowy Balm, bringing shimmer into the mix for the first time. The brand tapped singer Coco Jones to front the campaign, tying her rising success to the introduction of two new shades. The Stardust Lip Glowy Balm delivers the same hydrating formula that made the […] More

  • Bleu de Chanel

    Bleu de Chanel L’Exclusif Delivers Power Through Woods and Resin

    Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More

  • Isamaya Ffrench and Mia Khalifa Front Vyrao’s New Fragrances

    Vyrao introduces its ninth and tenth launches with two playful, gender-neutral fragrances, Ludeaux and Ludatrix, fronted by Isamaya Ffrench and Mia Khalifa. The new scents continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program, using neuroscience-backed natural ingredients designed to heighten sensuality, confidence, and energy. FRAGRANCES For Ludeaux, Vyrao […] More

  • Tom Ford Black Orchid Reserve Campaign with Tilda Swinton

    Tilda Swinton fronts the campaign for Tom Ford Black Orchid Reserve, a fragrance that expands on the house’s most iconic scent. The campaign presents Swinton through images captured by Inez and Vinoodh, directed by Haider Ackermann. FRAGRANCES Swinton describes her connection to the project with characteristic depth. “It is a profound honour for me to […] More

  • Dove Cameron Fronts Urban Decay’s Bold New Era

    Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More

  • Gisou Welcomes Rosie Huntington-Whiteley as Global Ambassador

    Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More

  • Louis Vuitton Launches First La Beauté Campaign with Hoyeon

    Louis Vuitton has unveiled its first-ever La Beauté Louis Vuitton campaign, marking a new chapter for the House as it debuts its inaugural makeup collection. The line, conceived under the creative direction of Dame Pat McGrath, introduces a bold vision for high-end beauty rooted in artistry, craftsmanship, and empowerment. MAKEUP The campaign, captured by Steven […] More

  • Bella Hadid Expands Orebella with New Fragrance “Eternal Roots”

    Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More

  • YSL Beauty Introduces MYSLF Absolu with Austin Butler

    Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More

  • CAIA Cosmetics Teams Up with ROTATE for Beauty Capsule

    Marking the opening day of Copenhagen Fashion Week on August 4, CAIA Cosmetics and ROTATE are launching a capsule collection that connects the two labels through design and product innovation. The collaboration introduces several limited items, including a fragrance, lip liners, lip treatment, and a satin bag. Each piece reflects the sensibilities of both brands, […] More

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