Discover fashion photographer Rankin‘s #HeartForAHeart campaign for this year’s World Heart Day. The purpose of the project was to raise awareness for the British Heart Foundation and the work they do. Among celebrities who supported the cause were Victoria Beckham, Margherita Missoni, Luke Evans, Rita Ora, Claudia Schiffer, Helena Christensen, Tracey Emin, and Damien Hirst.
“The public’s response was humbling in its size, enthusiasm and creativity. So many people got involved and so many individuals made a difference. So much so that the online readership came to a whopping 408m!” says Rankin, Founder of The Full Service.
“It was fantastic to have the support of Rankin, The Full Service, the public and all of these incredible artists on World Heart Day. Heart disease is heartless. Too many lives are lost to these terrible conditions each year, but through our vital research we are determined to end this devastation. So thank-you everyone involved, you’ve all helped to keep more hearts beating this World Heart Day.” – Simon Gillespie, Chief Executive of the British Heart Foundation
For more of Rankin’s work log on to – rankin.co.uk