Sydney Sweeney has entered the grooming chat, and she’s done it in a way that no one saw coming. The actress and producer has partnered with natural soap brand Dr. Squatch to release a bar of soap infused with her actual bathwater. Titled Sydney’s Bathwater Bliss, the limited-edition product plays directly into internet mythology, delivering what fans once joked about wanting.
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This isn’t a prank or some deleted scene from Euphoria, it’s a fully produced, fully scented, and very real soap drop. The bar is described as “a perfect combination of the two best places on the planet: the outdoors and Sydney Sweeney’s bathtub.” In terms of fragrance, expect notes of pine, Douglas fir, and earthy moss, all rounded out with that elusive “splash of Sydney.” The scent has been cheekily dubbed “Morning Wood,” and features a medium grit designed for exfoliation.
The campaign leans into self-aware humor and Sweeney’s online persona. Over the past few years, the actress has gone from rising star to full-blown cultural phenomenon, inspiring everything from memes to misguided fan fantasies. Now, she’s using that energy to create something tangible. “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she shared in a press statement. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible.”
But beyond the novelty, the collaboration also serves as a push for cleaner grooming habits. Dr. Squatch, known for its natural ingredients and no-nonsense branding, frames the launch as a call to action,particularly for men, to ditch conventional products and rethink their shower routine. With Sweeney’s help, that message comes with added buzz and an unexpected dose of absurdity.
Only 5,000 bars of Sydney’s Bathwater Bliss have been produced, making it more collector’s item than daily staple. It’s the kind of launch that exists somewhere between skincare and spectacle, equal parts grooming product and pop culture artifact.
The soap is available now through Dr. Squatch’s official website. Whether you’re genuinely curious or just looking to start conversations in your bathroom, the bar taps into a strange kind of magic: one that turns celebrity obsession into scent.
