ARMANI Beauty is today an integral part of Armani fashion empire in addition to fragrance lines Giorgio Armani has also launched a prestige makeup line.
Armani Beauty‘s new I Will Eau de Parfum arrives as arguably the brand’s strongest fragrance release to date. Beyond seasonal positioning, this is a go-to signature that anchors the entire masculine fragrance family. It’s the kind of scent that doesn’t announce itself through noise, but through undeniable presence and technical mastery. The Brief: Four Years, […] More
Jonathan Bailey is the face of Giorgio Armani‘s new men’s fragrance, I Will, bringing his understated charisma and contemporary elegance to the house’s latest olfactory launch. Fresh off a string of acclaimed performances across film, television, and theater, including Bridgerton, Fellow Travelers, and Wicked, Bailey embodies the confidence, determination, and authenticity at the heart of […] More
Eileen Gu has joined Giorgio Armani as its latest global makeup ambassador, adding a new beauty role to a career that already includes record-setting achievements in freeskiing, a Stanford University degree and a strong presence in fashion. The Olympic athlete will appear in campaigns for Lip Maestro and Armani Dolci Makeup Blush. NEWS Gu describes […] More
Armani Beauty introduces Dolci Makeup Blush, a new multi-use blush created for cheeks and lips. The campaign features Vittoria Ceretti and Sydney Sweeney, each bringing the product’s playful summer mood into focus. The blush brings a sensorial approach to makeup through a creamy stick format, a soft-matte finish, and five gourmet-inspired shades. BLUSHES The formula […] More
Armani Beauty has named Vittoria Ceretti its new global makeup ambassador, placing the Italian model at the center of its latest beauty chapter. To mark the appointment, Ceretti stars in a new campaign for Luminous Silk Foundation, one of the brand’s most recognized products. Armani Beauty cites her powerful runway presence and understated elegance as […] More
Giorgio Armani expands the My Way fragrance line with My Way Sunny Vanilla, a new Eau de Parfum that explores a brighter, tropical direction. The scent builds on the identity of the original My Way while shifting its mood toward sunlit warmth and expressive sweetness. Conceived as a joyful interpretation of the line, My Way […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
Armani Beauty introduces its latest innovation: SKIN TINT, a weightless, luminous tint that captures the golden-hour effect with every application. Designed to deliver 24 hours of hydration and invisible wear, SKIN TINT merges skincare benefits with subtle radiance for a naturally perfected complexion. FOUNDATION At the heart of the formula are Golden Hour Pearls, light-reflecting […] More
Acqua di Gio by Giorgio Armani changed the business for Mr Armani and his Milan based company, in fact it catapulted the designer into a leading name in the fragrance business catapulting the growth of the Armani Beauty business. This iconic scent is till this day one of the most popular masculine scents. Today DSCENE […] More
Luxury house GIORGIO ARMANI enlists actress and the brand’s ambassador Greta Ferro to star in their ACQUA DI GIOIA PERFUME 2022 campaign captured in Sicily by fashion photography duo Hunter & Gatti. In charge of styling was Francesca Parise, with beauty from hair stylist Renos Politis, and makeup artist Jean Charles Perrier. For the campaign Greta […] More
Fashion magazine V Magazine teams up with Emporio Armani for the 2021 calendar, that celebrates brand’s 40th anniversary. The stars of the calendar are Bella Hadid, Irina Shayk, Taras Romanov, Valentina Sampaio, Kailand Morris, Xiao Wen Ju, Pietro Boselli, Precious Lee, Sean O’Pry, Mayowa Nicolas, Nyle DiMarco, and DeAndre Hopkins, photographed by 12 photographers Renell […] More
Supermodel turned actress Cara Delevingne and DJ Martin Garrix hosted Armani Exchange‘s New Energy, Same Spirit event on March 23rd 2018, at the W South Beach in Miami. The event was attended by social, entertainment, music, and fashion scene stars such as David Guetta, Robin Schulz, Desiigner, Paris Hilton, and Chris Zylka among other. “The […] More
