CHANEL expands its skincare universe with LA MOUSSE, a new cleansing cream-to-foam that elevates the daily ritual of cleansing into a luxurious, sensorial moment. The star of the campaign is South Korean singer Minji, who lends her fresh, glowing presence to this next-generation skincare essential. At the core of LA MOUSSE is a promise: ultra-effective cleansing without compromising the skin’s barrier function.
CLEANSING
What sets LA MOUSSE apart is its unique transformation. Squeezed as a dense cream, the formula turns into a rich foam the moment it meets water, offering a pillowy cleanse that envelopes the skin without causing friction. Designed to remove pollution particles, excess sebum, UV filters, and makeup, the foam delivers thorough purification while respecting skin’s sensitivity. It leaves skin feeling 45% fresher and 32% more hydrated after just one use, based on user self-assessments.
The formula draws from CHANEL’s signature flower, the camellia, known for its resilience and softness. Camellia ceramides, naturally occurring lipids that help reinforce the skin barrier, form the functional base of the formula. Complementing them is camellia water, extracted from frozen petals through a gentle hydrodistillation process. Together, they support hydration and barrier strength for up to 24 hours, as confirmed in instrumental studies. Composed of 91% naturally derived ingredients, LA MOUSSE reflects CHANEL’s evolving commitment to modern formulation standards.
With continued use, the effects go beyond daily cleansing. After seven days, users reported smoother skin texture and a visibly more refined appearance. Clinical evaluations show these results improve further with four weeks of consistent application, with participants experiencing up to 56% greater comfort. These measurable improvements speak to LA MOUSSE’s ability to act not just as a cleanser, but as a preparation step for the entire skincare regimen.
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CHANEL encourages users to take a moment to indulge in their LE GESTE ULTRA MOUSSE technique, a specific massage ritual that enhances foam density and product absorption. Applied in circular motions using the fingertips and palms, the technique turns each cleanse into a meditative pause, engaging both skin and senses. A follow-up with CHANEL’s HYDRA BEAUTY Micro Sérum further boosts hydration and skin luminosity.
LA MOUSSE fits effortlessly into any skincare routine. It’s recommended for both morning and evening use to prepare the skin for subsequent treatments. While deeply purifying, its ultra-sensorial texture avoids over-stripping, making it suitable for all skin types. The product avoids extreme formulations and comes with clear usage guidelines, like avoiding the eye area and storing away from harsh temperatures, to maintain its efficacy.
With LA MOUSSE, CHANEL redefines what a cleanser can be: more than functional, it’s a product that introduces ritual, comfort, and visible results from the very first use.
