Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More
When Fenty Beauty launched in 2017, it changed the beauty industry almost overnight. Forty foundation shades forced competitors to rethink inclusivity, retailers expanded complexion ranges across the board, and “The Fenty Effect” became one of the defining business stories of modern cosmetics. Within weeks, brands that had ignored darker skin tones suddenly found themselves racing […] More
Fenty Beauty steps into a new kind of conversation with the launch of “Rose Amber,” an AI-powered beauty advisor built directly into WhatsApp. The feature turns a simple chat into a space where users can ask questions, get recommendations, and move through the brand’s lineup without leaving their messages. NEWS The advisor responds in real […] More
Fenty Beauty expands its lineup with the Shake ‘N Play Liquid Blush, a new liquid formula designed for fast application and lasting wear. The product delivers up to 12 hours of transfer-proof color while maintaining a lightweight feel on the skin. The formula focuses on comfort, using skincare ingredients that support hydration throughout the day […] More
Fenty Beauty revisits one of its most recognizable pink shades with the return of Wattabrat, timed for Valentine’s Day. Known for its light pink shimmer, the shade anchors a limited collection that expands the original color into multiple formats while introducing a new, deeper pink tone. MAKEUP The Wattabrat collection includes two pink shades presented […] More
Fenty Beauty introduces a fresh chapter in its Gloss Bomb lineup with the arrival of “Gimme Space.” The shimmering holographic rosy bronze shade launched exclusively at Ulta Beauty, offering fans an update that bridges summer and fall. LIPS Gloss Bomb has long held a place as an essential part of the Fenty Face. With its […] More
Fenty Beauty introduces two new additions to its complexion lineup with the Grip Trip Mattifying + Blurring Primer and the Grip Trip Hydrating + Plumping Primer. Both products combine the performance of a gripping primer with skincare-driven benefits, offering a finish that lasts up to 12 hours. The Grip Trip Mattifying + Blurring Primer answers […] More
Fenty Beauty introduces the Diamond Bomb Capsule Collection, a new lineup inspired by its cult-favorite Diamond Bomb highlighter. Known for its reflective finish and flattering shimmer, the original product set the tone for this latest release. Rihanna leads the campaign with a dedicated visual concept that showcases the capsule’s impact through her own lens. MAKEUP […] More
Fenty Beauty has just dropped a fresh addition to its fan-favorite Gloss Bomb family, introducing Gloss Bomb Stackz in ‘Unicorn Blizzard’, a limited-edition gloss stacked with shimmer, hydration, and bold shine. Designed to stand out in any beauty routine, this new release features a triple-layered formula that melts into a stunning iridescent periwinkle hue with […] More
Rihanna’s Fenty Beauty has officially entered cartoon territory, and it’s as blue as ever. The limited-edition Smurfette Collection Tin is a nostalgic, playful dive into the Fenty universe, reimagined through the lens of the most iconic Smurf of all: Smurfette. Priced at €170 EUR, this collector’s tin drops in extremely limited quantities and is expected […] More
Fenty Beauty has officially confirmed what fans have been waiting to hear for years—Body Lava is back. The smooth, gel-based body luminizer that first launched seven years ago is making its long-awaited return for Summer 2025. Designed to deliver an all-over glow with the impact of a highlighter, Body Lava is set to land soon […] More
Fenty Beauty has officially reintroduced one of its most coveted lip products, and this time, it’s here to stay. The Gloss Bomb Oil Luminizing Lip Oil ‘N Gloss merges the best of two beauty staples: the nourishing comfort of a lip oil and the eye-catching shine of a gloss. With a formula that hydrates instantly […] More
