Louis Vuitton takes its Cologne Perfumes on the road in a new campaign with Los Angeles artist Alex Israel, placing six fragrances created by Master Perfumer Jacques Cavallier Belletrud inside the Colognes Woody Wagon. The film develops the California references that have defined the collaboration since 2019, using the sculptural station wagon as the link […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Louis Vuitton continues its creative dialogue with Alex Israel through Woody Wagon Colognes, an exceptional gift set that brings the Maison’s Parfums de Cologne collection into the world of Californian mythology. The project reunites the French house with the Los Angeles artist, whose work has shaped the visual identity of the collection since 2019. Known […] More
Luxury house Louis Vuitton introduced the new High Jewelry Collection Louis Vuitton Mythica at Kasbah d’If in Marrakesh, Morocco, gathering a guest list led by house ambassadors and international names. Ana de Armas, Léa Seydoux, Alicia Vikander, Phoebe Dynevor, Victoria Song, Emma Laird, Mina Shin, and Kōki attended the launch, each appearing in Louis Vuitton […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Louis Vuitton presented the Fall Winter 2026 women’s collection titled Super Nature on March 10, 2026 during the final day of Paris Fashion Week. The show took place in the Cour carrée of the Musée du Louvre in Paris. Production designer Jeremy Hindle developed the scenography for the presentation. The installation transformed the Cour carrée into […] More
Louis Vuitton welcomes the festive season with an exclusive collection of gourmet creations by Maxime Frédéric, the Maison’s acclaimed pastry chef and World’s Best Pastry Chef 2025. Each creation, from the hazelnut yule log to sculptural chocolate trees, reimagines holiday indulgence through refined craftsmanship and creativity. HOLIDAY SEASON At the heart of the collection is […] More
Louis Vuitton expands its Les Extraits Collection with Fantasmagory, an extrait de parfum that turns vanilla into a luminous centerpiece. Master Perfumer Jacques Cavallier Belletrud and architect Frank Gehry continue their creative dialogue, shaping a fragrance that explores the idea of radiance and transformation through scent and form. FRAGRANCES Since 2021, the Les Extraits Collection […] More
Louis Vuitton introduces La Beauté Louis Vuitton to New York with a pop-up in Soho, designed as a fully immersive exploration of the House’s new beauty collection. Open through the end of the year at 104 Prince Street, the space surrounds visitors in lacquered reds inspired by LV Rouge lipsticks, LV Baume lip balms, and […] More
Louis Vuitton has unveiled its first-ever La Beauté Louis Vuitton campaign, marking a new chapter for the House as it debuts its inaugural makeup collection. The line, conceived under the creative direction of Dame Pat McGrath, introduces a bold vision for high-end beauty rooted in artistry, craftsmanship, and empowerment. MAKEUP The campaign, captured by Steven […] More
Louis Vuitton is extending its world of travel, craft, and couture into color cosmetics with La Beauté, a highly curated makeup line conceived as “objets d’art” to be kept, refilled, and collected. The House has appointed Dame Pat McGrath, DBE as Creative Director, Cosmetics, bringing her editorial imagination and backstage precision to Vuitton’s first makeup […] More
Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
