Tommy Hilfiger brought together a group of celebrity guests for the Austin Grand Prix weekend, held from October 23 to 25, 2026. Grammy Award-winning singer JoJo, Love Island USA stars Trinity Tatum and Bryce Alakai, and record producer and DJ TOKiMONSTA joined the brand’s Formula 1 activities. Singer-songwriter Moses Sumney also participated in the weekend’s music programming, which extended the celebrations beyond the racing circuit.
EVENTS
The brand hosted its guests trackside alongside the Cadillac Formula 1 Team, offering an opportunity to experience the second United States race of the season. The gathering connected Tommy Hilfiger’s fashion audience with the atmosphere of Formula 1, continuing the label’s involvement in motorsport and entertainment.
JoJo joined the guest lineup as one of the weekend’s featured music personalities. The Grammy-winning singer participated in the Austin celebrations and performed during the brand’s music programming at Austin Proper Hotel. Her appearance helped bring a musical dimension to the Formula 1 gathering.
Reality television personalities Trinity Tatum and Bryce Alakai represented another part of the guest list. Both stars, known for their appearances on Love Island USA, attended the brand’s race weekend activities, joining a group that brought together personalities from television and music.
Beyond the track, Tommy Hilfiger partnered with Austin Proper Hotel for Proper Presents: Soundtracks with Tommy Hilfiger, a music series organized around the Grand Prix. The programming welcomed guests to several events across the three-day weekend, extending the brand’s presence into Austin’s hospitality and nightlife scene.
On Friday, October 23, JoJo and Moses Sumney performed at The Quill Room, opening the weekend’s musical activities. Their appearances formed part of the Proper Presents program, which brings artists and cultural personalities together during major events.
The celebrations continued on Saturday evening with an intimate dinner at La Piscina, another venue within Austin Proper Hotel. The gathering offered guests a different setting for the weekend’s social activities, connecting the brand’s invited community beyond the racing environment.
On Sunday, October 25, TOKiMONSTA closed the weekend with a DJ set at Kappo Kappo, which recently received one Michelin star. The performance concluded Tommy Hilfiger’s Austin programming, bringing the weekend’s activities to an end through music.
The events reflected Tommy Hilfiger’s longstanding relationship with the entertainment industry. For more than four decades, the American fashion label has worked with figures across music, art, fashion, and sport, developing collaborations that connect its collections with contemporary culture.
The Tommy Hilfiger x Cadillac Formula 1 Team partnership continues that approach during its debut season. Through the collaboration, the brand brings its concept of fashiontainment into motorsport, connecting American fashion with the growing international audience for Formula 1.
Austin Proper Hotel contributed its own music programming through Proper Presents, a series that organizes cultural experiences around important events taking place in different cities.
With JoJo, Trinity Tatum, Bryce Alakai, Moses Sumney, and TOKiMONSTA among the featured guests, Tommy Hilfiger’s Austin Grand Prix weekend placed celebrity appearances and live performances alongside the excitement of Formula 1.
