Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Urban Decay refreshes one of its most recognized products with a new update to the All Nighter Setting Spray. First launched nearly fifteen years ago, the setting spray has earned its place in everyday makeup routines thanks to its consistent ability to keep makeup in place. Now, the brand introduces its most significant revision yet, […] More
As much as we love Naked, we’re serious color junkies at heart. When we launched The Vice Palette andsaw how CRAZY everyone went over Chaos (a brilliant matte blue), we realized our fans craved bright shades as much as us. Inspired by Chaos, Urban Decay launches Electric Pressed Pigment Palette. The ultimate fix for color […] More
Urban Decay has launched the new Native Naked Flush shade selection in this face compact that includes a new bronzer, highlighter, and blush shade. More
Urban Decay hints at a new colorful Electric palette for Summer 2014 that will likely be launching shortly. Take a look at the video below. More
Urban Decay will launch new eypencils and nail colors for the 2014 holiday season i late November. 24/7 Glide-On Double-Ended Eye Pencil ($16.00) When we first introduced our original Naked palette, we created a Double-Ended Eye Pencil to go with it. Eventually, we loaded the palette with a brush instead, but people BEGGED us to […] More
Urban Decay will launch the new Naked3 Eyeshadow Palette for the Holiday season later this November 2013: We’ve spent a LOT of time getting Naked the past few years. We’ve done bronzy and taupey neutrals, but we realized there was a whole spectrum of gorgeous, flushed pinks we hadn’t explored yet. Rose-based hues look great on […] More
Urban Decay released the new Moondust Eyeshadows which will be included in the permanent collection. "You’ve never seen a sparkly shadow this sophisticated. Moondust is dazzlingly sparkly but with a super refined, incredibly sophisticated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, […] More
