YSL Beauty has tapped global ambassador Austin Butler to front the newest addition to its MYSLF fragrance collection, MYSLF Eau de Toilette Intense. The new scent expands the cult-favorite line through a fresher and more intense direction, with the brand describing it as “minerally fresh, intensely musky and radically sensual.” Inspired by the changing nature […] More
YSL Beauty brought its Block Party concept to Belgrade on April 27, turning Dva Jelena in Skadarlija into a daytime gathering built around music, beauty, and social energy. The event started at 4 pm and brought together a mix of guests from fashion, digital culture, and entertainment, shaping a format that moved away from traditional […] More
YSL Beauty presents its latest lip launch with the introduction of the Lovenude collection, featuring the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. The release brings a focused approach to lip definition and color, built around formulas that prioritize wearability and lasting performance. MAKEUP For the campaign, the brand turns to […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
Lila Moss, Amelia Gray, and Laura Harrier lead a new YSL Beauty campaign as local U.S. ambassadors. The three women express beauty through individuality and personal style, each bringing a distinct presence that reflects different dimensions of femininity and identity. NEWS Photographer and director Renell Medrano captures the campaign in New York City. The campaign […] More
YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More
Yves Saint Laurent adds Libre Berry Crush to the fragrance family, presenting a fruity floral direction shaped around juicy raspberry and the line’s established floral signature. The new Eau de Parfum builds on Libre’s identity with a composition that moves through fruit, lavender, orange blossom, vanilla, and musk, creating a scent positioned within the house’s […] More
YSL Beauty prepares to introduce the All Hours Blur Cushion, a liquid cushion powder designed to create a smooth, lasting base with a cooling sensation on contact. The formula activates the moment it touches the skin, shifting from a watery liquid powder into a finish that feels fresh and controlled. YSL positions the product as […] More
The YSL Beauty Advent Calendar 2025 has officially arrived, and it’s already one of the most talked-about drops of the season. Fronted by Dua Lipa, the face of YSL Beauty and muse behind its modern energy, this year’s edition feels like the ultimate expression of glamour, bold, luminous, and effortlessly chic. HOLIDAY SEASON Each drawer […] More
YSL Libre Vanille Couture Limited Edition Eau de Parfum introduces a captivating twist on the iconic Libre fragrance. This new interpretation blends ambery, gourmand notes with the classic floral warmth of Libre, creating a fragrance that is both sweet and bold. Featuring lavender, orange blossom, bourbon vanilla caviar, and rum liquor absolute, this fragrance leaves […] More
Austin Butler continues his role as global ambassador for YSL Beauty with the launch of MYSLF Absolu, a new addition to the MYSLF fragrance line. Butler first appeared in the campaign for MYSLF Eau de Parfum, the brand’s debut woody-floral scent introduced in 2023. He followed up in 2024 with MYSLF Le Parfum, a deeper, […] More
Yves Saint Laurent continues to redefine the world of luxury fragrances with the introduction of their latest creation, Libre Flowers and Flames Eau de Parfum Florale. This new addition is a warm and sensual interpretation of the iconic Libre, designed to evoke the essence of a sun-kissed paradise. With a blend of fresh florals and […] More
