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  • Rooney Mara

    Rooney Mara is the Face of Givenchy L’Interdit 2018 Fragrance

    Discover Givenchy L’Interdit‘s 2018 fragrance campaign featuring actress Rooney Mara captured by fashion photographer David Sims. Givenchy L’Interdit fragrance was created by parfumers Dominique Ropion, Anne Flipo and Fanny Bal. “An elegant white floral, that’s also edgy and underground. The top notes are white, a bouquet of tuberose, orange blossom and jasmine. By way of […] More

  • Rooney Mara for Downtown Calvin Klein Campaign

    Calvin Klein has cast Rooney Mara as the face of its Downtown scent, which hit counters globally in September. We wrote about it earlier. You can look it up here.Following up the print advertisement, Calvin Klein releases a film for the new fragrance. The stunning video is directed by David Fincher. Take a look at it below. More

  • Downtown Calvin Klein for women

    Calvin Klein is launching a new women’s  fragrance in July 2013. “Downtown is aimed at a consumer sweet spot age of 25 to 35,…This group of consumers lives by its own rules, …“We’ve put together a superaspirational scent. Globally, consumers see downtown as a place they want to be. They identify it with youthfulness, edginess […] More