Brioni hosted a private dinner on Saturday, June 22, during Milan Fashion Week to celebrate the unveiling of its Spring Summer 2026 menswear collection. The event took place at Palazzo Stampa di Soncino, a 16th-century architectural site located in central Milan. Known for its restrained beauty and enclosed courtyards, the palazzo offered a setting aligned with the brand’s quiet and exacting approach to presentation.
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The guest list featured a mix of actors, models, and creatives from fashion and entertainment. Attendees included Regé-Jean Page, Will Poulter, Dylan Sprouse, Alessio Lapice, Andrea Bosca, and Ernesto D’Argenio. Also present were Ben Dahlhaus, Denis Cebulec, Charles Larger, Neels Visser, and Filippo Morano, along with Kyler Gordon, Luca Santeramo, Mike Quyen, Tamu McPherson, and Brett and Scott Staniland.
The Spring Summer 2026 menswear collection reflects Brioni’s continued focus on precision and ease. The house introduced garments centered on lightness, flow, and tactile softness, without compromising the structure of traditional tailoring. The Soffio jacket anchors the season – a lightweight design that emphasizes motion and comfort. Constructed in both classic and double-faced versions, it sets the tone for shirt-jackets, trench coats, parkas, and outerwear made for warmer weather. Materials were chosen for breathability and construction logic, allowing garments to hold shape while remaining nearly weightless on the body.
This season, tailoring moves slightly closer to the frame while retaining a soft silhouette. Jackets and blazers remain structured but allow the wearer’s shape to register beneath, sometimes through translucent layers or open cuts. Suits transition across different parts of the day, maintaining form without stiffness. Brioni continues to explore a version of formalwear that prioritizes comfort and clarity in cut.
Color shapes the mood of the collection. The palette is built on desaturated tones: beige, sand, light green, blue, and soft pink appear throughout, with deeper shades like mocha brown, cream, and black introduced for eveningwear. Crimson red appears sparingly, acting as a precise accent. Together, these tones reference Roman summer surfaces and Giorgio Morandi’s subtle, controlled compositions.
The dinner reflected Brioni’s seasonal approach: unforced, composed, and designed to be lived in.
