Gentle Monster’s Fall 2025 Collection arrives as a cinematic experience titled The Hunt, a one-minute film starring Hunter Schafer and directed by Nadia Lee Cohen. The campaign unfolds like a suburban hallucination, a place of calm façades and fractured realities. Schafer moves through this uncanny world with the restraint of a performer caught between dream and nightmare, embodying the tension that has always defined Gentle Monster’s approach to design.
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The film, released globally on October 29th, extends the brand’s fascination with storytelling as visual architecture. Cohen’s direction turns familiar spaces into stage sets for beauty’s darker impulses, where the polished becomes unsettling and the ordinary feels theatrical. Through Schafer, the narrative becomes a study in transformation, a reflection on perception, control, and the quiet hysteria that lives beneath perfection.
In parallel with the campaign, Gentle Monster introduces new eyewear that refines the label’s minimalist codes. The collection features lighter silhouettes and precise lines, emphasizing clarity and proportion. Slimmed frames appear in metallic finishes and muted gradients, combining industrial restraint with sensual detailing. Each design feels deliberate, pared down, but far from simple.
To complement the release, Gentle Monster launches an interactive game inspired by The Hunt, extending the campaign into an immersive digital experience. Players can navigate the eerie suburbia of Cohen’s vision, merging fashion and play through virtual exploration.
The Fall 2025 Collection will be available online and in stores starting November 6th in North America and November 7th globally. In The Hunt, Gentle Monster captures a moment where beauty flickers between reality and performance, a controlled chaos that feels entirely its own.
