Billie Eilish presents the 3-Piece Deluxe Mini Gift Set, a curated fragrance trio that unites her three signature scents: Eilish, Eilish No. 2, and Eilish No. 3. FRAGRANCES Eilish No. 1 opens the set with a rich amber gourmand composition. Delicate sugared petals introduce the scent, followed by vanilla, soft spices, and cocoa that bring […] More
I Want Choo With Love by Jimmy Choo is a new addition to the brand’s fragrance portfolio, introduced in 2025 and already receiving attention with a 3.87 out of 5 rating from 95 votes. This floral-fruity scent is crafted by perfumers Amandine Clerc-Marie and Gabriela Chelariu, who bring a nuanced approach to contemporary femininity. A […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
D.S. & Durga has released its limited-edition 2025 Holiday Collection, now available on the brand’s website. The lineup includes curated gift sets, special-edition fragrances, and seasonal candles designed as ready-to-gift pieces for fragrance lovers. FRAGRANCES Leading the selection is The Singles Set, a five-piece discovery box priced at $150 USD. The set features 7.5ml vials […] More
Miu Miu Beauty has unveiled its new campaign for Miutine, fronted by Paloma Elsesser, Coco Gauff, and Chloë Sevigny, who now serve as the U.S. ambassadors of the fragrance. Together, the trio reflect the multi-dimensional spirit of Miu Miu’s new beauty era, one defined by independence, emotion, and instinct rather than explanation. FRAGRANCES Photographed by […] More
As the year draws to a close, Memo Paris transforms the final days of December into a continuation of celebration. HOLIDAY SEASON The brand’s Post Advent Calendar, titled Seven Days, Seven Surprises, invites fragrance lovers to savor a final week of discovery, a collection designed to extend the joy. The festive edition captures Memo Paris’s […] More
For the 2025 holiday season, Chanel turns its gaze to the cosmos with a collection shaped by radiance and mystery. Drawing inspiration from Gabrielle Chanel’s fascination with astrology, the Holiday 2025 Makeup and Fragrance Collections reinterpret her cherished talismans: the lion, camellia, comet, wheat, and pearls, through shimmering tones and luminous textures. Developed by the […] More
Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
Chopova Lowena continues its exploration of scent with the release of 50mL versions of its three debut perfumes, first introduced on the Spring Summer 2026 runway. The new sizes extend the brand’s fragrance offering while staying true to its distinctive vision, playful, tactile, and deeply personal. Known for its mix of flirtatious femininity and rebellious […] More
