Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Le Labo marks its 20th anniversary with the release of The Essence of Slow Perfumery, a book written by Global Brand President Deborah Royer. The project gathers essays, images, and reflections that trace the brand’s development since its first lab opened on Elizabeth Street in New York’s Nolita neighborhood. The book presents an internal view […] More
NYX Professional Makeup expands its product range with the launch of the Fat Oil Body collection, marking the brand’s first move into body care and fragrance in its 27-year history. The release builds on the success of its Fat Oil lip products and introduces a 16-piece lineup that includes body oils, body butters, lotions, and […] More
D.S. & Durga expands its fragrance lineup with The Hits Discovery Set, a curated selection of five of its most recognized scents. FRAGRANCES The set gathers I Don’t Know What, Rose Atlantic, Radio Bombay, Pistachio, and Debaser in 7.5 ml bottles, offering a focused way to experience the brand’s range across scent profiles and moods. […] More
Bella Hadid expands Orebella with the introduction of Body and Hair Perfume Mists, a new product category designed for use across skin and hair. The launch builds on the brand’s existing shake-to-activate perfumes, introducing a lighter format that supports frequent application throughout the day. FRAGRANCES Hadid frames the release through the idea of transformation linked […] More
Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More
Maison Margiela introduces Scentsorium as a structured fragrance collection built around six emotional states. Each scent forms a chapter, moving through moments that define personal experience. The project frames fragrance as narrative, where composition, naming, and presentation follow a clear progression. Rather than isolating individual perfumes, Scentsorium connects them into a sequence that reflects growth, […] More
LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Vanillamace steps into fragrance as the new face of Boy Smells Vanilla Era, marking a clear expansion of her presence beyond streaming. The collaboration places her at the center of a campaign shaped around the tone of the scent itself, where personality, image, and product align through a shared visual direction. Boy Smells positions the […] More
Amouage returns to its Secret Garden collection with Love Hibiscus, a new fragrance that continues the House’s exploration of contemporary femininity through contrast and composition. First introduced in 2016 and reworked in 2024, the collection builds each scent around the dialogue between floral notes and gourmand elements. Love Hibiscus follows this structure while introducing a […] More
