Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More
Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention. FRAGRANCES A rediscovery by the house’s archivists sparked the project. After fifteen years […] More
Jean Paul Gaultier introduces Gaultier Divine Elixir, a fragrance that redefines femininity with unapologetic force. More intense and precious than before, this perfume asserts itself with a daring presence. It speaks to women who refuse to follow convention, choosing instead to invent their own rules. FRAGRANCES The fragrance positions itself as a declaration. She who […] More
Carolina Herrera expands its Herrera Confidential line with Cedar Chic, a fragrance that draws inspiration from the house’s emblematic white shirt. For decades, the shirt has stood as a symbol of Carolina Herrera’s personal style, and now it takes new form through cedarwood, musk, and carefully selected floral notes. FRAGRANCES Carolina Herrera’s bond with the […] More
Diptyque introduces “Lazulio” Eau de Parfum as the final chapter of its Les Essences de Diptyque collection. The fragrance draws inspiration from the iridescence of peacock feathers and pays tribute to the crystalline beauty of lapis lazuli. FRAGRANCES Perfumer Quentin Bisch composed “Lazulio” to reflect contrasts in texture and color. The fragrance opens with sparkling […] More
On September 10th, Valentino Beauty will reopen the doors of the legendary Studio 54 for a one-night event that reintroduces the venue’s legacy to a new generation. Beauty and fashion insiders, cultural figures, emerging creatives, and original patrons will come together inside the iconic space to mark the launch of the Valentino Beauty 2025 Rendez-Vous […] More
Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More
Vyrao introduces its ninth and tenth launches with two playful, gender-neutral fragrances, Ludeaux and Ludatrix, fronted by Isamaya Ffrench and Mia Khalifa. The new scents continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program, using neuroscience-backed natural ingredients designed to heighten sensuality, confidence, and energy. FRAGRANCES For Ludeaux, Vyrao […] More
TAMBURINS introduces its “Sunshine” fragrance collection through a campaign featuring Felix of STRAY KIDS, merging scent, storytelling, and sculptural design. The campaign unfolds with Episode 1: Napping Sunshine Beneath the Sunlight — An Infinite Journey Within a Dream, a poetic visual where everyday tenderness meets imagined strength. FRAGRANCES The narrative begins in a serene moment: […] More
Acqua di Parma expands its Signatures of the Sun collection with “Gelsomino a Freddo,” a fragrance shaped by the ancient cold enfleurage technique. The eau de parfum captures the essence of freshly harvested jasmine blossoms through a delicate 48-hour extraction process that preserves the flower’s most subtle facets. Each cycle gently transfers the aroma onto […] More
Vyrao expands its lineup with a pair of gender-neutral fragrances that invite play and pleasure. Ludeaux and Ludatrix arrive as the brand’s ninth and tenth launches, and they continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program. The team taps precious plant ingredients and measured scent-emotion data to shape […] More
Tilda Swinton fronts the campaign for Tom Ford Black Orchid Reserve, a fragrance that expands on the house’s most iconic scent. The campaign presents Swinton through images captured by Inez and Vinoodh, directed by Haider Ackermann. FRAGRANCES Swinton describes her connection to the project with characteristic depth. “It is a profound honour for me to […] More
