Gucci will launch Made to Measure, a new fragrance for men, in July. Made to Measure as a complement to the brand’s women’s scent, “Premiere.”, and will be fronted by James Franco. The Campaign is shot by Mert Alas & Marcus Piggott.
The spicy oriental fragrance features notes of bergamot, orange blossom, lavender, aniseed, nutmeg, water lily, juniper berry, plum, cinnamon, cistus labdanum, patchouli, leather and amber.
Gucci Made to Measure will be available in 50 and 90 ml Eau de Toilette and in matching grooming products.