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Model Ryan Burns is fronting the campaign for Ermenegildo Zegna’s newly launched fragrance for men, named Uomo. Conceived for a contemporary man who never renounces to a hint of elegance, the new scent reveals a new and unusual olfactory structure, that perfectly matches with Ryan out of the common charm, which is highlighted by the […] More
Mercedes-Benz is launching an intense version ot their Mercedes-Benz fragrance for men from 2011. Mercedes-Benz Intense for Men is a stronger and darker version of the original perfume. Fresh amber is enriched with dry wood with the aim of a sensual olfactive signature. More
Armani launched the 2013 Summer version of the iconic Armani Diamonds fragrances for both men and women. An ice cold breeze awakens our senses asleep under the scorching summer sun. For Summer 2013, the hot and trendy fragrance couple from Emporio Armani Diamonds is re-interpreted in new-look bottles. The iconic fragrances have been reinvigorated with a […] More
Paul Smith has launched new versions of their Sunshine Edition fragrances for 2013. Sunshine Edition for Women The 2013 Sunshine design revisits the famous Paul Smith stripes in shades of pink and yellow. The bottle plays subtly on transparencies of the bright colours revealing the freshness of the summer fragrance. Paul Smith Sunshine for Women […] More
DSquared2 will launch Potion Blue Cadet, a new fragrance for men. Potion Blue Cadet is a flanker to 2011′s Potion for Men. It was developed in collaboration with perfumer Mathilde Bijaoui by transforming a color into a fragrance. The perfumer was inspired by a specific shade of blue to create a charismatic blend of fresh […] More
John Galliano launches his first men's fragrance in Spring 2013 – John Galliano Before Midnight. "Just before midnight, a man is getting ready: he ties his bow, puts on a few drops of perfume and it’s time to go. Without him knowing, his timeless elegance and his eccentric look catch the eyes, intrigue, seduce… While […] More
Yves Saint Laurent has launched L’Homme Libre Cologne Tonic, a follow up to 2011′s L’Homme Libre fragrance. L’Homme Libre Cologne Tonic was developed by perfumer Olivier Polge and promises “more freedom” than the original. The notes for the woody citrus include lemon, pink pepper, verbena, basil, violet leaf, aquatic notes, cashmere woods and musk. More
Armani Code Ultimate is a follow up to the signature Giorgio Armani Fragrance Armani Code from 2004. It has launched in August 2012. The new edition aims to be more intense, sensual and luxurious than its predecessor. The composition is signed by Antoine Maisondieu of Givaudan. More
Issey Miyake is launching two new limited edition summer fragrances for 2013 – L'Eau d'Issey and L'Eau d'Issey Pour Homme. The creator of these new flankers is Alberto Morillas. Issey Miyake L'Eau d'Issey Eau de Toilette Alberto Morillas has captured various fruity facets and lively colors in a perfume. For the top notes, he drew […] More
Christian Dior launched a new version of Dior Homme Cologne in 2013. We wrote about it earlier. You can read more about it here. Now,a short commercial for Dior Homme cologne appeared online, suprisingly without Jude Law, although he does appear in the print ad,photographed by Peter Lindbergh. Take a closer look at the ad […] More
Bulgari has launched a new fragrance in 2013. We wrote about it earlier. You can read more about it here. But here's a more in depth review of it. Bulgari Man Extreme addresses the core values of the iconic fragrance Bulgari Man whose sensuality embodies masculine charisma in a unique way. The beguiling essence of […] More
Italian fashion designer Giorgio Armani delivers a new image to promote Acqua di Giò Essenza, the follow up to his classic fragrance for men Acqua di Giò. Once again, Canadian model Simon Nessman fronts the campaign, captured by photographer Bruce Weber in a refined black & white advertisement. More
