Model Ryan Burns is fronting the campaign for Ermenegildo Zegna’s newly launched fragrance for men, named Uomo. Conceived for a contemporary man who never renounces to a hint of elegance, the new scent reveals a new and unusual olfactory structure, that perfectly matches with Ryan out of the common charm, which is highlighted by the sophisticated black & white promotional image. The new fragrance by Ermenegildo Zegna embodies the essence of Italian style, Italian concept and Italian aromas.
“You buy a fragrance, you buy a dream. And it’s easier to sell dreams with fragrances than with fashion.” said Zegna.
The composition consists of citruses and bergamot from Zegna's visit to Calabria, Italia. Citrusy notes are accompanied by accords of Violettyne Captive –violet leaf essence. Woody notes of cedar and vetiver contribute to strength and elegance of the fragrance. The perfume arrives in a glass flacon with thin, diagonal lines, as 30, 50 and 100ml eau de toilette. The campaign is shot by photographer Matthew Brookes, and director of advertising campaign Jonas Åkerlund.