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  • Lady Gaga’s new Eau de Gaga Fragrance Campaign

    “For the adventurous woman and the man who loves her” Lady Gaga stars in a new ad campaign for her new unisex fragrance Eau de Gaga, shot by photographer Steven Klein. The new scent captures the pure essence of Gaga. It’s described as “dangerously daring”, and is said to “represent the future of a scent that appeals […] More

  • Kate Moss & Cara Delevingne for My Burberry Fragrance Campaign

    Supermodels Kate Moss and Cara Delevingne star in an advertising campaign for Burberry‘s My Burberry fragrance. The two bombshells pose for a series of imagesages photographed by Mario Testino and a video campaign. MY BURBERRY is inspired by the cult trench coat of the Burberry brand and a London garden after rain. It is announced […] More

  • Gwyneth Paltrow for Boss Ma Vie

    Actress Gwyneth Paltrow becoems the striking new face of Boss Ma View fragrance, the latest addition to the Hugo BOSS family of scents. Launching this summer, the new note derives from the same range as Boss Jour, Boss Nuit and Boss Nuit Intense. The scent as well as the packaging are deliberately similar to each […] More

  • Calvin Klein Reveal Fragrance

    Calvin Klein Reveal fragrance set to hit the shelves this September is finally revealed through new print and video advertisement. Face of the new scent is Dutch supermodel Doutzen Kroes joined for the session by Brit actor Charlie Hunnan. More

  • La Collection Privée Christian Dior: Cuir Cannage

    Coming from La Collection Privée by Christian Dior is a new unisex fragrance launched earlier this summer by the famed french maison. In charge of the formula behind Dior’s sophisticated new perfume was the famed perfumer François Demachy. Leather as the dominating scene is accompanied by floral notes of a lipstick, the metallic freshness of […] More

  • Anna Ewers for B.Balenciaga Fragrance

    Breakthrough star on the modeling scene Anna Ewers becomes the face of Balenciaga‘s new fragrance B.Balenciaga Fragrance. To capture the ethereal shot the famed Paris based label enlisted legendary fashion photographer Steven Klein. The fragrance comes under the helm of label’s new creative director, american designer Alexander Wang. The latest to hit the fragrance shelves […] More

  • Kenzo Jeu d’Amour

    Kenzo will launch a new fragrance for women – Jeu D’Amour. The new aroma comes to expand Kenzo’s Amour fragrance collection originally introduced with Kenzo Amour and arrives after the most recent additions to the series with the interestingly charming, stimulating emotions of passionate love and romance in Amour My Love and the fresher and livelier […] More

  • Guerlain Mademoiselle Guerlain

    Guerlain presents a new addition to their limited Les Parisiennes collection – Mademoiselle Guerlain. Mademoiselle Guerlain is a reissue of the 2011 version of La Petite Robe Noire, aka La Petite Robe Noire 2.  More

  • Thierry Mugler Les Exceptions

    Thierry Mugler will launch a new fragrance collection this year – Les Exceptions. Mugler’s Exceptions is a collection of five fragrances: Chyprissime, Supra Floral, Fougère Furieuse, Over The Musk and Oriental Express. A collection of unique creations and original alchemies, crafted around the major themes of traditional perfumery.” The fragrances are based on floral, oriental, […] More

  • Victoria’s Secret Angels Only

    Victoria’s Secret is launching  a new fragrance for women – Victoria’s Secret Angels Only. Playful. Confident. Generation next. This flirty new fragrance captures the excitement of an Angel getting her first set of wings. Luscious freshness combines with modern florals for a touch of fragrance that is truly unforgettable. Be an Angel. Notes include apple blossom, fresh […] More

  • Liu Jo Eau de Parfum

    Liu Jo will launch their debut fragrance, Liu Jo Eau de Parfum, in June 2013. The fragrancewas made under licensing arrangements with Perfume Holding. The fragrance is announced as a fruity oriental and features notes of bergamot, mandarin, lychee, raspberry, jasmine, ylang ylang, patchouli, vanilla, musk and sandalwood. More

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