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Rita Ora by Francesco Carrozzini for DKNY

Rita Ora DKNY Francesco Carrozzini 01

Songstress Rita Ora captured by fashion photographer Francesco Carrozzini at 2b Management for DKNY My NY Fragrance advertising campaign. Rita has described the fragrance as Pure energy in a bottle, the print ads are accompanied by quintessentially NYC themed video campaign also realized by Carrozzini.


DKNY MY NY Fragrance comes as the latest installation in the fragrance world of Donna Karan. My New York fragrance brings up the sentiment attached to Karan’s labels and the big apple itself. The fragrance is set to launch on the August 19th. Hitting the shelves around the globe.  The scent was developed by Trudi Loren who collaborated with IFF. The formula includes tones of raspberry, galbanum, pink pepper as well as Egyptian jasmine and fressia mixed with a patchouli and vanilla absolute base.

The charming battle will come in three forms, traveler pack 30 ml, as well as 50 and 100 ml bottles, realized as Eau de Toilette it is accompanied by a  shower gel, rollerball and body lotion.

Images courtesy of 2b Management –

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