After the Airwrap™ became a viral must-have across TikTok tutorials, YouTube reviews, and endless Instagram reels, the Dyson Supersonic r™ hair dryer is stepping into the spotlight. Once reserved for top stylists backstage at Fashion Week, the brand’s most powerful yet lightest hair dryer has officially made its way into the hands of everyday users. […] More
Few beauty devices have achieved the cult-like status of the Dyson Airwrap™. Since its debut in 2018, it has become one of the most talked-about products on social media, inspiring countless tutorials on TikTok, YouTube, and Instagram. The Airwrap™’s promise of creating salon-level results at home, without the damage of extreme heat, turned it into […] More
Valentino Beauty has introduced its first-ever hair and body line, expanding the Born in Roma universe with two new products inspired by the house’s signature fragrance, Donna Born in Roma Eau de Parfum. The new line includes the Born in Roma Perfumed Hair & Body Mist and the Born in Roma Perfumed Body Shimmer, designed […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
Gisou has named Rosie Huntington-Whiteley as its new global brand ambassador, marking an important moment for the natural beauty label founded by Negin Mirsalehi. Known for her career as both model and actor, Huntington-Whiteley represents the brand’s emphasis on authenticity and its belief in hair as a personal form of expression. Mirsalehi describes her as […] More
Luxury is no longer defined by how long you spend in front of the mirror; it’s about achieving elegance with ease. In today’s fast-paced world, beauty lovers are embracing solutions that combine sophistication, style, and convenience. HAIR One of the most captivating innovations in hair fashion is the rise of luxury pre braided wigs. These […] More
MALIN+GOETZ steps outside skincare and scent with a playful home upgrade: a collaboration with Rocco on a limited-edition Super Smart Fridge in “Cherry Tomato Red.” The launch nods to the brand’s cult-favorite tomato fragrance and arrives with a bonus Tomato Home Spray, wrapping the moment neatly into tomato girl summer. HAIRCARE The colorway takes cues […] More
Odele and Susan Alexandra introduce the Touch-Ups To Go Bag Charm Set, a three-piece hair care kit designed for quick fixes on the move. The set features a mini Dry Shampoo in a custom beaded holder, along with two mini versions of Odele’s cult-favorite hair products that fit easily in a purse without adding weight. […] More
Dyson has introduced the Omega nourishing collection, its first line of hair care products. The launch features a lightweight hydrating oil and a leave-in conditioning spray, both developed with a focus on strengthening hair and enhancing shine. Each formula uses a core ingredient called the Dyson Oli7 blend, made with seven natural oils including sunflower […] More
Mane, the hair care brand created by celebrity hairstylist Jen Atkin, enters a new phase with the launch of five products and an updated look. Two years after its debut, the brand prepares to grow beyond its original range of hot tools and brushes. With this expansion, Mane introduces not only new formulas but also […] More
Marc Jacobs FW25 show at the New York Public Library may have lasted just five minutes, but the beauty looks etched themselves into memory. Much like the designer’s fashion direction this season, oversized, haunted-doll silhouettes and theatrical proportions, the makeup and hair leaned heavily into fantasy, exaggeration, and hyper-femininity. Models stepped out like porcelain figurines […] More
After decades of setting trends with her music, moves, and unmistakable mane, Shakira is entering the beauty industry with her first-ever hair-care brand. The Colombian superstar revealed the project via Instagram, posting a nostalgic post of her most recognizable hair moments, from natural curls and beachy waves to bleached blonde eras. HAIR The brand is […] More
