Pat McGrath Labs introduces the Backstage Artistry Collection, a new makeup release focused on eyes, face and brows. The collection includes the Backstage Artistry Luxe Eye Quad, Backstage Artistry Face Quad: Color Blitz and Invisibrow Gel, bringing together hybrid eye textures, high-impact face color and a pigmented brow formula designed to create the look of […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
Beauty SCENE editors approached 2025 with a simple rule. A beauty drop earns a place only if it changes how we use it, wear it, or think about it. No noise, no filler, no seasonal gimmicks. BEAUTY These are the ten releases that stayed on desks, in bags, and on skin long after the launch […] More
Louis Vuitton is extending its world of travel, craft, and couture into color cosmetics with La Beauté, a highly curated makeup line conceived as “objets d’art” to be kept, refilled, and collected. The House has appointed Dame Pat McGrath, DBE as Creative Director, Cosmetics, bringing her editorial imagination and backstage precision to Vuitton’s first makeup […] More
Pat McGrath Labs expands its complexion lineup with the Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray and two new shades of the Sublime Perfection Blurring Under-Eye Powder. MAKEUP The focus shifts from dewy glass skin to a matte, airbrushed look that smooths texture and locks makeup in place. Start with the Sublime Perfection Blurring […] More
Marc Jacobs FW25 show at the New York Public Library may have lasted just five minutes, but the beauty looks etched themselves into memory. Much like the designer’s fashion direction this season, oversized, haunted-doll silhouettes and theatrical proportions, the makeup and hair leaned heavily into fantasy, exaggeration, and hyper-femininity. Models stepped out like porcelain figurines […] More
Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok. […] More
Bringing the world of Star Trek: Section 31 to life required a bold and imaginative approach to hair and makeup, and department heads Shauna Llewellyn and Ryan Reed were up for the challenge. Known for their work on Star Trek: Discovery, where Shauna earned an Emmy nomination, the duo reunited to push the creative boundaries […] More
This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled […] More
Fenty Hair is making waves! Rihanna took the beauty world by storm with the announcement of her new hair care line. The multi-talented singer and beauty mogul shared the news on Instagram, delighting fans with a sneak peek into Fenty Hair through a visually striking campaign video. This latest addition to the Fenty Beauty family […] More
As Hollywood’s elite grace the iconic carpet, their meticulously crafted beauty looks steal the spotlight, setting trends and inspiring awe. From radiant complexions to daring hairstyles, the best beauty looks of the evening effortlessly marry sophistication with innovation Zendaya‘s makeup exuded an air of freshness and sophistication, characterized by warm-toned colors that beautifully complemented her […] More
Simone Rocha‘s FW24 collection drew inspiration from the elegant mourning attire of Queen Victoria, serving as a powerful starting point for a collaborative venture with makeup artist Thomas de Kluyver. Departing from previous seasons, de Kluyver sought to infuse the collection with a darker, more gothic edge, while maintaining Rocha’s signature sensitivity and refinement. Central […] More
