Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok.
LIPS
The lip liner features what Pat McGrath refers to as “permalock technology,” activating a wear time that lasts up to eight hours after application.
The product goes on creamy, allowing for easy blending and precision, before drying down into a locked-in finish. Unlike other longwear lip products that often feel stiff or overly dry, this formula balances staying power with comfort. The liner holds up through meals, drinks, and daily wear without the need for constant touch-ups. For those who want even longer wear, applying it across the entire lip and topping with other products extends the effect while still leaving behind a stain when gloss or lipstick wears off. For a diffused look, McGrath recommends blending with a brush for a soft, blotted finish.
Color range is another standout element. The Legendary Longwear Lip Liner is available in 21 shades, offering a spectrum that includes neutrals for contouring, deep pigments for drama, and even unconventional hues like electric blue. With such range, the product easily transitions from a basic daily essential to a creative tool for bolder looks. Whether you’re chasing the ideal match for your natural lip tone or experimenting with a statement color, the collection supports both subtle and vivid applications.
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Retailing at $29 USD, the liner is currently available for purchase through Bergdorf Goodman’s website. The introduction of this product underscores Pat McGrath’s ongoing influence in beauty innovation, offering something that performs under pressure without compromising on texture or finish. For those searching for a reliable, high-performance lip liner that can endure the pace of daily life, the Legendary Longwear Lip Liner presents a new standard in longwear color.
