Alterna Haircare

Katie Holmes Fronts Ad Campaign For New Caviar CC Cream

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katie holmes caviar cc cream

Actress Katie Holmes is fronting the new Ad campaign for Alterna Haircare ‘s Caviar CC Cream Leave-in Hair Perfector. That’s right, a CC cream for hair.

“It’s both a treatment and a styler and works on dryness and uneven texture for all skin types,” Joan Malloy, president of Alterna Haircare tells WWD. With ingredients including caviar extract, vitamin C and a marine botanicals; we’re excited to see the reviews. To those of you lucky enough to be travelling to the US in June, Alterna Caviar CC Cream Leave-in Hair Perfector will be sold exclusively at Sephora.