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Katie Holmes Fronts Ad Campaign For New Caviar CC Cream

katie holmes caviar cc cream

Actress Katie Holmes is fronting the new Ad campaign for Alterna Haircare ‘s Caviar CC Cream Leave-in Hair Perfector. That’s right, a CC cream for hair.

“It’s both a treatment and a styler and works on dryness and uneven texture for all skin types,” Joan Malloy, president of Alterna Haircare tells WWD. With ingredients including caviar extract, vitamin C and a marine botanicals; we’re excited to see the reviews. To those of you lucky enough to be travelling to the US in June, Alterna Caviar CC Cream Leave-in Hair Perfector will be sold exclusively at Sephora.


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