Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
Diptyque reopens the story of Orphéon with the introduction of a new Eau de Toilette. The release extends an emblematic fragrance into a lighter, more sparkling interpretation while expanding the Orphéon collection through new scented gestures and decorative objects. FRAGRANCES Perfumer Natalie Cetto composes Orphéon Eau de Toilette as an expression of early evening energy. […] More
Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More
Kérastase has named Demi Moore as its Global Brand Ambassador, formalizing a partnership between the professional haircare house and one of Hollywood’s most recognizable figures. The appointment links Moore’s long public relationship with hair transformation to Kérastase’s focus on care, performance, and personal expression. NEWS Moore described the partnership as a natural extension of her […] More
Gabbriette fronts the new ZARA Hair campaign for Chromatic Mode, a holiday styling kit built around silver tones, holographic shine, and accessories designed for quick transformations. The visuals by Photographer and Director Fabien Baron and Hair Creative Director Guido Palau shape a crisp, futuristic direction, using sharp lighting, metallic surfaces, and controlled framing to position […] More
Batiste appoints two-time Olympic snowboard champion Chloe Kim as its newest global ambassador, bringing one of sport’s most influential young athletes into the brand’s next phase of communication. Kim will appear across upcoming campaigns, social content, out-of-home creative, and live consumer events. The decision aligns with her strong public presence and her long-standing use of […] More
Rare Beauty expands its Find Comfort collection with three new formulas for lips, body, and hair, along with a new scent Feel Seen. The release introduces a multitasking lip product, a mousse-to-oil hydrator, and a long-lasting fragrance mist, each created to support daily care through moisture-focused ingredients and fresh sensory profiles. The new scent anchors […] More
Kim Kardashian is officially moving back into the beauty space with the debut of the SKIMS x Tangle Teezer collaboration, a limited-edition release that signals the upcoming launch of Skims Beauty. The partnership reimagines Tangle Teezer’s cult-favorite Naturally Curly Ultimate Detangler brush in SKIMS’ signature neutral palette, available in three shades: Sienna, Clay, Cocoa and […] More
Heat styling tools have transformed the way we approach hair care, becoming essential companions for creating everything from pin-straight locks to voluminous curls. Whether you reach for a curling wand, blow dryer, or a flat iron, mastering safe practices protects both your hair and your well-being. The secret to success lies in finding that sweet […] More
Gisou unveils the Glazed Scents Trio for Fall, a limited-edition set of three mini hair perfumes that combine fragrance with care. The trio features Vanilla Glaze, Sticky Toffee, and Milky Mocha, each created to satisfy seasonal cravings while nourishing the hair. View this post on Instagram A post shared by Gisou (@gisou) The […] More
When Dyson first launched the Airwrap™ in 2018, I remember the flood of videos on Instagram and TikTok, hair wrapping around the barrels like magic, frizz vanishing in a single pass. The hype felt unreal. Fast forward to now, and I had the chance to test the brand’s next generation Airwrap™ multi-styler. I can confirm: […] More
After the Airwrap™ became a viral must-have across TikTok tutorials, YouTube reviews, and endless Instagram reels, the Dyson Supersonic r™ hair dryer is stepping into the spotlight. Once reserved for top stylists backstage at Fashion Week, the brand’s most powerful yet lightest hair dryer has officially made its way into the hands of everyday users. […] More
