Topicals teams up with Billionaire Boys Club for a limited-edition release of the Faded Eye Masks, introducing a new colorway built around the brand’s astronaut print. The collaboration reworks Topicals’ best-selling brightening eye masks through a visual update, while keeping the formula unchanged.
SKINCARE
Designed as cooling hydrogel patches, the masks target common under-eye concerns within a short application window. Each pair works in 15 minutes, aiming to fade the appearance of dark circles, reduce puffiness, and increase hydration.
Topicals builds the masks around dermatologist-tested, science-backed ingredients developed for all skin types and shades. The formula remains vegan and suitable for concerns related to hyperpigmentation. Cooling properties play a central role in the experience, delivering a refreshed feeling during use while supporting depuffing.
Key ingredients drive the performance of the Faded Eye Masks. Niacinamide supports brightening and skin tone clarity around the eye area. Caffeine works to constrict blood vessels, which helps lessen the appearance of dark circles while supporting a more energized look along the eye contour. Tranexamic acid appears in the formula due to its demonstrated efficacy on UV-induced hyperpigmentation when applied topically. Kojic acid rounds out the ingredient list, reinforcing the product’s focus on tone refinement and visible brightness.
By pairing Topicals with Billionaire Boys Club, the release operates at the intersection of beauty, fashion, and community without relying on novelty packaging alone. The astronaut print introduces a recognizable visual code tied to Billionaire Boys Club’s identity, giving the masks a distinct presence while maintaining the product’s original function.
Through this release, Topicals and Billionaire Boys Club present a focused collaboration grounded in product performance and graphic identity. The Faded Eye Masks retain their established formula while adopting a new visual language, offering a clear example of how skincare and fashion can align. Each set includes 12 eye masks and retails for $42, available on Topicals website.
