On March 8 2013, Bobbi Brown launches the new Pretty Powerful Campaign for Women and Girls. The Pretty Powerful message embraces the empowerment of women with the global charitable initiative. In celebration of the campaign, new Pretty Powerful Pot Rouge will be launching with profits going to support organisations to help empower women and girls.
"Pretty Powerful symbolises my belief that all women are pretty, and with the right tools, are empowered to a higher level of pretty – it's about being confident and about being who you are. It’s this philosophy that fuels the campaign and motivates me every day to do all I can to empower women and girls." – Bobbi Brown The campaign is targeted to help women "be who they are" and to help find their inner and outer beauty. The Pretty Powerful Campaign for Women and Girls will raise funds to help support programs such as education, job skills and work experience. The campaign will reinforce the Dress for Success campaign, a non-profit organisation promoting women’s independence and confidence through career development in which Bobbi Brown endorses. Through makeup workshops and advice, Bobbi Brown has offered her support to struggling women eager to get back into work. "We are thrilled to partner with Dress For Success UK as our first ever UK charity partner. Bobbi Brown is a brand that empowers women and teaches them to be their own beauty experts. The Pretty Powerful Campaign for Women & Girls is about giving other women and girls the confidence to excel in work and life; Dress For Success does exactly that". – Cheryl Joannides, General Manager of Bobbi Brown UK and Ireland For your chance to help the campaign whilst also adding a flush of pretty powerful colour to your cheeks, simply pick up a pot of the Pretty Powerful Pot Rouge .
The limited edition shade will offer a sheer stain of colour for the lips and cheeks in a universally flattering shade. Beautiful on all skin tones, this multi-functional flip-top compact is perfect for multi-tasking women on the go and blends in effortlessly with a veil like finish.