Charlotte Tilbury, the cult-favorite beauty brand synonymous with red carpet glamour and confidence, has just announced its first-ever sports partnership and it’s a showstopper. The iconic Dallas Cowboys Cheerleaders are joining forces with Charlotte Tilbury, marking a bold new chapter where beauty and athleticism collide.
MAKEUP
Both Charlotte Tilbury and the Dallas Cowboys Cheerleaders are renowned for celebrating unapologetic confidence, performance, and timeless beauty. This collaboration spotlights the power of makeup as a tool for self-expression and empowerment, perfectly aligning with the cheerleaders’ legacy of inspiring women since 1961.
“Makeup has the transformative power to change your energy,” shares Charlotte Tilbury, the brand’s founder. “The Dallas Cowboys Cheerleaders channel confidence, strength, and empowerment and, just like me, they understand that makeup can transform lives, helping you live boldly and pursue your biggest dreams.”
As part of the partnership, the Dallas Cowboys Cheerleaders will have exclusive access to Charlotte Tilbury’s complete lineup of makeup, skincare, and fragrance. The collaboration goes beyond the sidelines: fans can expect immersive pop-up events and dedicated Charlotte Tilbury beauty stations at the Cowboys’ home stadium, offering a unique opportunity for beauty lovers and football fans to connect.
This partnership is about uplifting women and celebrating the transformative power of beauty. By joining forces, Charlotte Tilbury and the Dallas Cowboys Cheerleaders are championing a message of empowerment, confidence, and limitless possibility, both on and off the field.
RELATED: Discover DSCENE Beauty Digital Cover Story by Takahiro Ogawa.
